Content And Marketing Specialist

About the Company

We are a pioneering company in private markets, devoted to making private market investments accessible to all. Our vision is to create a future where financial ecosystems are easily, fairly, and safely accessible to everyone. We believe in the importance of free and efficient capital flow, particularly within the private market sector.

Why Choose Us

• We have established the world's initial fully regulated platform for digital securities, licensed by the Monetary Authority of Singapore (MAS).
• As a global private market exchange headquartered in Singapore, we have showcased over 60 deals on our platform and collaborated with prominent entities including Hamilton Lane, Partners Group, Investcorp, Singtel, UOB, CGS-CIMB, as well as various Temasek-owned entities.
• Our comprehensive capital market platform has secured a total of US$140 million in funding since its establishment in 2017.
• We are supported by leading entities such as Singapore Exchange (SGX), the Stock Exchange of Thailand (SET), Temasek subsidiary Heliconia Capital, Japan Investments Corporation, the Development Bank of Japan (DBJ), UOB, KB Securities, Tokai Tokyo Financial Holdings, and Hamilton Lane.

We are in a phase of growth and are seeking talented individuals to join our team and help lead the private market domain. If you share our vision for fair financial markets, we invite you to be part of our team.

Job Summary

The Content & Marketing team at our company is seeking an enthusiastic and innovative professional to assist in our content and marketing endeavors. This role encompasses content creation, product marketing, and investments, focusing on enhancing investor engagement and increasing revenue through our investment offerings. We are planning multiple marketing campaigns and seek someone passionate about simplifying complex financial ideas, who thrives in a dynamic environment and enjoys collaborating across departments.

Roles and Responsibilities

1. Marketing Communications & Initiative Management

• Develop and execute targeted marketing initiatives across various asset classes to drive revenue growth and increase user engagement.
• Coordinate entire initiative process from strategy creation to performance analysis.
• Collaborate with multiple teams to ensure consistency in messaging and timely delivery.
• Analyze initiative efficiency and refine approaches based on key metrics.

2. Marketing Execution

• Ensure the seamless execution of investor communications through our engagement platform.
• Create, test, and deploy diverse communication formats like emails and in-app messages.
• Employ A/B testing and audience segments to boost engagement.
• Maintain a marketing initiative calendar and ensure optimal timing of campaigns.

3. Content Development

• Create educational and engaging content simplifying complex investment concepts for high-net-worth audiences.
• Collaborate with subject matter experts to ensure content accuracy and relevance.

4. Event & Project Management

• Plan and execute investor events with issuer partners to enhance engagement and conversion.
• Manage event logistics from invitations to post-event communications.
• Lead special projects such as merchandise development and align them with marketing objectives.
• Develop event-specific content for digital channels including social media.

5. Compliance

• Work with Legal and Compliance teams to guarantee all marketing materials comply with financial regulation standards.
• Establish and adhere to approval processes for all content types.
• Ensure consistency and accuracy across all outbound communications.

Requirements

• Bachelor's degree in relevant fields like Business, Marketing, Communications, Finance, or related disciplines.
• Previous marketing or content creation experience, preferably in the financial services sector.
• Strong strategic thinking aligned with broader business objectives.
• Excellent content writing skills, particularly in simplifying financial topics.
• Familiarity with financial markets, asset classes, and private market investments is advantageous.
• Proficient in marketing automation platforms (experience with Braze is a plus).
• Strong analytical skills with a data-driven mindset.
• Knowledge of financial regulations is beneficial.

Personal Attributes

• Organized and detail-oriented.
• Clear communicator in written and verbal forms.
• Exceptional project management skills.
• Collaborative team player.
• Excellent time management in a fast-paced environment.
• Resourceful and proactive problem-solver.
• Creative thinker with a talent for developing engaging content.