Global Marketing Manager

Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

Mission Statement: Empowering the Future of Internet and Enabling a Fair and Rewarding Internet of Things

MachineFi Lab is seeking individuals who are passionate about marketing and its ability to drive change within an organization. As a creative thinker and results-driven individual, you will lead the marketing team from initial research to strategic planning, creative development to execution, and continuous improvement through analytics. You will thrive in a dynamic environment and inspire the team to consistently deliver their best work. Additionally, you will play a leadership role within the company, advocating for marketing and showcasing its achievements to the wider organization.

In this role, you will serve as the leader in data and analytics, prioritizing performance and leveraging real-time insights to optimize our marketing approach. With a strategic mindset, you will foster strong relationships with the IoTeX development community, deeply understanding their needs and advocating on their behalf within the Foundation. You will also envision and execute a long-term strategy for enhancing the developer experience over the next several years. Education, documentation, and grant evaluation for developers will be key responsibilities, which encompass community building, advocacy, and technical aspects.

Key Responsibilities:

  • Build strong connections between IoTeX Foundation and developers within the IoTeX ecosystem.
  • Advocate for developers and understand their perspectives and needs within Foundation activities.
  • Collaborate with core development teams and ecosystem builders to enhance the developer experience.
  • Formulate a forward-looking strategy for the future of IoTeX developer experience.
  • Create educational materials and documentation to support developer success.
  • Evaluate and scope developer grants, providing guidance to grantees.
  • Engage in community building, advocacy, and technical tasks as needed.

Qualifications for Success:

  • Minimum of 5 years of experience in marketing, communication, or web3 industries.
  • Bachelor's degree.
  • In-depth knowledge of traditional and emerging marketing channels.
  • Excellent communication skills with the ability to think creatively and innovate.
  • Proficiency in budget management.
  • Strong judgment and discretion derived from years of experience.
  • Analytical skills to identify trends and challenges.
  • Familiarity with the latest trends and technologies in graphic and web design.
  • Creative mindset and ability to produce original content that engages the audience.
  • Strong leadership qualities and ability to collaborate effectively.
  • Team player mindset.

About MachineFi and Our Culture:

MachineFi Lab is the core developer for IoTeX, a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN). We are at the forefront of a rapidly growing Web3 category that will revolutionize the economy with smart devices and sensors, estimated to be worth trillions of dollars. Our team of diligent research scientists and engineers developed W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. Through our advanced middleware and tools, we create opportunities for businesses to connect Web2 and Web3, with real-world activity confirmed by user-owned smart devices. Our Proof-of-Anything technology unlocks data sets in various sectors such as location, activity, and humanity.

At MachineFi Lab, we pride ourselves on our user-friendly tools that enable scenarios like play-and-earn, walk-and-earn, and sleep-and-earn, as well as community-owned machine networks for smart cities and public utilities. With support from prominent venture capitalists like Samsung Next, Jump Crypto, and Draper Dragon, we are driving the convergence of the metaverse and the real world. Join us in transforming the future of the internet and embracing the potential of Web3 technologies.

Skills Required
Avatar
Machinefi
Company size
Not specified
Location
United States
Description
Not specified

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Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
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A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
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Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
 
Prioritize volume with intent — not spam
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YouTube Growth (Primary Focus)
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Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
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Learn quickly and iterate.
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Strong English (spoken and written)
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Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
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Are uncomfortable negotiating or pushing back
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Prefer low-intensity environments
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Are comfortable working evenings and nights
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Submit an application form and attach your CV
Zoom interview with a Hire5 Recruiter
Practical home task
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