Growth Director, Paid Search

Responsibilities

• Lead and oversee all paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
• Drive global user base expansion for web and app, emphasizing high-quality, high-volume growth and maximizing ROI.
• Develop and implement innovative paid search strategies.
• Collaborate closely with data science and SEO teams to ensure coordinated marketing strategies in alignment with business goals.
• Provide hands-on guidance in campaign execution, optimization, and reporting while mentoring and developing a team of search specialists.
• Optimize large-scale operations by utilizing top-tier paid search methodologies, tools, and platforms for superior performance.
• Actively manage budget allocation and pacing across campaigns for optimal ROI and successful achievement of KPIs.
• Enhance conversion rates by optimizing creative assets, refining landing pages, ad copy, keywords, and audiences.
• Stay informed on industry trends, search engine updates, and evolving finance user behavior to ensure competitive and highly effective campaigns.
• Conduct comprehensive competitive analysis to identify market opportunities and gaps within the financial sector, adjusting strategies accordingly.
• Collaborate with data and analytics teams to build dashboards, analyze performance metrics, and identify trends to inform strategic decisions.
• Prepare clear and detailed reports on campaign performance, market intelligence, and future strategies for key stakeholders and leadership.

Requirements

• Educational Background: Degree in Marketing, Business, Finance, or related field
• Extensive Experience: Minimum of 5 years in paid search marketing with a strong track record in web and app growth.
• Industry Advantage: Prior experience in Finance and Tech is a plus
• Platform Expertise: Proven deep knowledge of Google Ads, Apple Search Ads, and SA360 with success in scaling global campaigns.
• Innovation Mindset: Demonstrated passion for innovation, continuous learning, and excellence in paid search.
• Analytical Skills: Strong analytical mindset with the ability to interpret data effectively and translate insights into actionable strategies.
• Financial Management: Experience in managing large budgets across channels and platforms to achieve growth targets.
• Leadership Abilities: Skills in leadership, team management, mentoring, and inspiring teams while excelling individually and leading by example.
• Communication Skills: Confident communication and presentation skills for conveying performance metrics and strategic direction to senior stakeholders.