Growth Director, Paid Search

Status
Berlin, Germany
Full time
Hybrid
Compensation is not specified
Role
CTO
Description

Responsibilities

  • Lead and oversee all paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
  • Drive global user base expansion for web and app, emphasizing high-quality, high-volume growth and maximizing ROI.
  • Develop and implement innovative paid search strategies.
  • Collaborate closely with data science and SEO teams to ensure coordinated marketing strategies in alignment with business goals.
  • Provide hands-on guidance in campaign execution, optimization, and reporting while mentoring and developing a team of search specialists.
  • Optimize large-scale operations by utilizing top-tier paid search methodologies, tools, and platforms for superior performance.
  • Actively manage budget allocation and pacing across campaigns for optimal ROI and successful achievement of KPIs.
  • Enhance conversion rates by optimizing creative assets, refining landing pages, ad copy, keywords, and audiences.
  • Stay informed on industry trends, search engine updates, and evolving finance user behavior to ensure competitive and highly effective campaigns.
  • Conduct comprehensive competitive analysis to identify market opportunities and gaps within the financial sector, adjusting strategies accordingly.
  • Collaborate with data and analytics teams to build dashboards, analyze performance metrics, and identify trends to inform strategic decisions.
  • Prepare clear and detailed reports on campaign performance, market intelligence, and future strategies for key stakeholders and leadership.

Requirements

  • Educational Background: Degree in Marketing, Business, Finance, or related field
  • Extensive Experience: Minimum of 5 years in paid search marketing with a strong track record in web and app growth.
  • Industry Advantage: Prior experience in Finance and Tech is a plus
  • Platform Expertise: Proven deep knowledge of Google Ads, Apple Search Ads, and SA360 with success in scaling global campaigns.
  • Innovation Mindset: Demonstrated passion for innovation, continuous learning, and excellence in paid search.
  • Analytical Skills: Strong analytical mindset with the ability to interpret data effectively and translate insights into actionable strategies.
  • Financial Management: Experience in managing large budgets across channels and platforms to achieve growth targets.
  • Leadership Abilities: Skills in leadership, team management, mentoring, and inspiring teams while excelling individually and leading by example.
  • Communication Skills: Confident communication and presentation skills for conveying performance metrics and strategic direction to senior stakeholders.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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