Growth Manager
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Growth Hacker
Description
Overview
Our client, an exciting web3 startup, is seeking a Marketing Associate with a focus on driving growth. The ideal candidate will display a passion for innovation, agility in execution, and a strong ability to impact key metrics. Prior experience in crypto or web3 is not necessary; an eagerness to acquire new knowledge is valued.
Responsibilities
- Collaborate closely with company founders to expand the product reach, repurpose content for various platforms, and develop innovative strategies for user conversion
- Devise and implement campaigns aimed at increasing top-of-funnel growth
- Demonstrate agility in swiftly moving from idea generation to campaign launch
- Establish a reliable content generation system with collaborators, internal or external, to consistently attract and convert new users on a weekly basis
- Enhance conversion funnel performance and optimize landing pages
- Monitor campaign performance, conduct experiments, derive insights from analytics, and present actionable suggestions to the team
Requirements
- A minimum of 3 years of experience in growth marketing, performance marketing, content strategy, or campaign management, preferably in a startup or a fast-paced agency
- Demonstrated ability in independently leading and scaling end-to-end campaigns, from conceptualization to analysis
- Proficiency in various social platforms like TikTok, IG Reels, YouTube Shorts, X (Twitter), and upcoming channels
- Experience in supervising content creators, contractors, or agencies
- Strong comprehension of funnel metrics (CTR, CVR, CAC, LTV, drop-off analysis) and a keenness to delve into advanced analytics
- A self-motivated individual with an entrepreneurial mindset who navigates uncertainty well, thinks creatively, and operates independently
- Willingness to travel for team gatherings, industry events, and promotional activities
- Background in trading card games, collectibles, gaming communities, or hobby segments is a significant advantage
Skills Required
Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified