Growth Marketing Hacker: TradFi - Stocks/Equities

London, United Kingdom
Full time
Hybrid
Compensation is not specified
Role
Growth Hacker
Description

Crypto.com is seeking a proficient Growth Marketing Hacker to spearhead the go-to-market strategy, product positioning, and lifecycle programs for the new stocks and equities trading venture. Collaboration with product managers and growth teams will be essential to ensure seamless alignment of feature launches, user campaigns, and overall user experience with user requirements and business goals. This pivotal role offers a unique opportunity to shape the interaction of the upcoming generation with traditional financial markets.

Key Responsibilities:

  1. Strategy & Positioning:
  • Collaborate closely with product and strategy teams to oversee the roadmap of stocks and equities trading within the company's ecosystem.
  • Develop distinctive messaging that sets apart the offering in terms of accessibility, fees, user experience, and cross-asset trading. Manage positioning and briefs.
  • Establish user personas and tailor user journeys to drive User Acquisition and target Customer Acquisition Cost.
  • Align product direction with market insights and user behavior in partnership with product managers and growth teams.
  1. Launch Execution:
  • Lead growth Go-To-Market strategies for new features like fractional shares, commission-free trading, and securities lending.
  • Create integrated campaigns across various channels such as email, in-app, paid media, content, and influencer collaborations to boost adoption and engagement. Oversee execution by User Acquisition teams.
  • Ensure regional marketing, compliance, and communications relevance and impact in collaboration with other teams.
  • Enhance conversion rates through effective landing pages, onboarding flows, and campaign assets.
  1. Customer Insights & Market Intelligence:
  • Gather insights through user interviews, surveys, and behavioral analysis to guide positioning and roadmap.
  • Monitor competitors and emerging trends in fintech to maintain competitiveness.
  • Channel insights into product, growth, and creative strategies.
  1. Growth & Retention:
  • Develop lifecycle and retention campaigns to stimulate trading activity, ongoing engagement, and product education.
  • Coordinate with various teams to ensure seamless launches and continual adoption improvement across precincts.
  • Create compliant reward systems tied to market events and trading patterns.
  • Continuously refine onboarding, funding, and trade execution experiences in alignment with product and growth teams.
  1. Performance & Reporting:
  • Define key performance indicators collaborating chiefly with the Head of Growth and Product across funnel metrics, retention, and campaign impact.
  • Employ tools like GA4, Tableau, and Mixpanel to analyze campaign performance for iterative enhancements.
  • Regularly disseminate insights to guide growth priorities within product, data, and leadership teams.

Requirements:

  • 3-to-5 years of product marketing experience, ideally within stocks/equities.
  • Proven track record in launching & scaling B2C products and platforms, driving sustainable adoption and revenue growth.
  • Ability to simplify complex concepts and craft high-converting stories.
  • Proven collaborative skills in fast-paced environments with a proactive approach.
  • Strong analytical skills in marketing analytics and user research.
  • Experience in regulated industries or financial services is advantageous.
  • Crypto familiarity or involvement in community-led growth is a bonus.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified

More Full-time Jobs

Show more

Korean Growth Lead

Full time
Remote
Roles & ResponsibilitiesSynFutures is looking to hire a Korea Growth Lead assisting the management of local communities. Responsibilities include:Foster strategic partnerships on a regional scale, with a particular emphasis on marketing partners, key opinion leaders (KOLs), media networks, and web3 ecosystem projects. Continuously analyze performance and provide valuable feedback to enhance collaborative efforts.Proactively expand the user base, token holders, and communities prioritizing localized growth.Strategize and execute marketing schedules and events, meticulously measuring their effectiveness and return on investment (ROI).Develop and manage online community channels to facilitate effective communication and engagement.Solicit user and community feedback, acting as a liaison between the product manager, tech team, and community to drive continuous product improvements.RequirementsBachelor degree or above.At least 2-3 years experience in blockchain, cryptocurrency, or financial services, with a focus in marketing or business development.Language: Native Korean + English proficiency preferred. Other languages like Mandarin and Japanese are a plus.Passionate about blockchain and DeFi. Independently minded and self-motivated. For more details, please read: https://synfutures.notion.site/korea-growth-lead
4,200-6,700
Monthly
See details

KOL Business Development

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
 
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
 
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
 
Preferred Qualification:
- Japanese speaking proficiency
3,800-4,000
Monthly
See details

Operation Executive (Data Analytics)

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion.
About the Role:
Bitcastle is looking to hire a Japanese-speaking Operations Executive (Data Analytics) to support our Crypto/Forex business operations with a strong focus on data analytics, transaction monitoring, and cross-functional coordination. The ideal candidate will ensure accurate data reporting, assist in fraud detection, and facilitate smooth transactions between business development (BD), customer support (CS), and the tech team. This role will be fully remote.
- Provide data support to business teams by analyzing user/customer data, transaction records, and P&L reports.
- Perform SQL queries and maintain data accuracy in Google Sheets.
- Monitor transactions, verify legitimacy, and determine fund withdrawal eligibility.
- Collaborate with CS, BD, and Development teams to resolve transaction-related issues.
- Liaise between BD and Development teams for smart contract execution after client investments.
Requirements:
- Japanese language proficiency (mandatory).
- 1+ year of experience in data analytics, operations, or trading support (Crypto/FX preferred but not mandatory).
- Proficiency in Google Sheets
- Strong analytical skills with the ability to interpret trading data, P&L statements, and transaction logs.
- Experience in fraud monitoring, transaction checks, or trading operations is a plus.
- Ability to work cross-functionally with CS, BD, and Tech teams.
- Sharp attention to detail and problem-solving skills.
Preferred Qualifications:
- Knowledge of Forex and Crypto.
- Good to have knowledge in SQL
500-800
Monthly
See details

Need SEO expert to get us to Google first page rank

Full time
Remote
 
I need an SEO expertteam who is capable of getting our shops to Google first page rank on our desired keywords
Payment in Crypto
8.33-41.67
Monthly
See details

Sr marketing manager

Indianapolis, USA
Indianapolis, USA
Full time
Remote
Looking for a sr. marketing manager for our company. Its a remote job. He/she must be fully aware of digital marketing, AI marketing etc,
Payment in Crypto
1,000
Monthly
See details