Growth Marketing Lead

Job Summary:

In this position, you will play a vital role in supporting the continuous expansion of ICP across digital platforms in conjunction with the Global Marketing & Adoption team. By implementing growth marketing strategies, your focus will be on enhancing reach, frequency, Share of Voice, conversion rates, and engagement within primary target audiences. Your role will involve working on various projects and initiatives, advocating for a user-centric and data-driven approach to digital improvements.

You will be reporting to the Head of Marketing Strategy & Performance and closely collaborating with other teams such as Institutional Affairs, Adoption, Business Strategy, Growth, and Partnerships. This is a hybrid role, based in the soon-to-be-opened San Francisco office.

Key Responsibilities:

• Strategize and execute digital marketing campaigns while maintaining consistent branding and messaging across all channels
• Monitor and optimize campaign performance, adjusting strategies to meet KPIs and drive ROI
• Forecast, track, and report on campaign performance to ensure efficient resource allocation
• Enhance website performance, develop landing pages, and manage the blog
• Conduct SEO for the website in coordination with an SEO agency
• Plan and execute paid search, social media, and display advertising for ICP and its products
• Implement continuous testing and data-driven improvements to campaigns
• Integrate tools to enhance website analytics and recommend structural and content enhancements
• Collaborate with various teams to create necessary campaign assets for growth marketing initiatives
• Emphasize data-driven content creation and SEO-focused content marketing
• Develop Inbound Marketing campaigns to attract relevant leads
• Supervise ad unit development, testing, and analysis for ongoing improvement
• Liaise with internal and external design teams to create captivating graphic and motion design assets for display advertising
• Provide regular reports and insights to the broader Marketing team and Leadership

Required Skills and Attributes:

• Minimum of 8 years of experience in growth marketing, with at least 2 years in blockchain/Web3 projects
• Proficiency in Paid Search, Paid Social, Display, Retargeting, Affiliate Marketing, CRO, and SEO
• Strong skills in acquisition analysis, A/B testing, and ad fraud detection
• Current knowledge of mobile performance marketing trends and best practices
• Excellent copywriting skills and verbal communication in English (knowledge of other languages is a bonus)
• Proactive, detail-oriented, and analytical
• Interest in Crypto, Blockchain, DeFi, AI (experience with decentralized Crypto software is advantageous)
• Track record of successful digital marketing campaigns with an analytical approach
• Process-driven, pragmatic, and service-oriented
• Ability to thrive in a fast-paced environment
• Experience working in remote, distributed teams

Salary and Benefits:

Based on experience and expertise, the salary for this role ranges from $125,000 to $175,000 per year. Total compensation also includes bonuses and is determined by various factors. Benefits at DFINITY consist of top-tier medical, dental, and vision insurance, disability and life insurance, 401(k), and a flexible PTO policy along with paid holidays.

About DFINITY and the Internet Computer:

DFINITY leads the development of the Internet Computer Protocol (ICP) with a focus on securely hosting the world's compute on the ICP network. ICP, powered by unique third-generation blockchain technology, enables decentralized web applications. The integration with Bitcoin, Ethereum, and other networks allows multi-chain operations for digital assets and web3 applications.

Join a diverse team at DFINITY composed of individuals shaping the future of the internet and web3 technology, including experts in cryptology, distributed systems, programming languages, and industry pioneers.

DFINITY, founded by Dominic Williams in 2016, is an equal opportunity employer. All qualified candidates will be considered based on their qualifications without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.