Growth Marketing Lead
San Francisco, USA
Full time
Office
Compensation is not specified
Role
Growth Hacker
Description
Job Summary:
In this position, you will play a vital role in supporting the continuous expansion of ICP across digital platforms in conjunction with the Global Marketing & Adoption team. By implementing growth marketing strategies, your focus will be on enhancing reach, frequency, Share of Voice, conversion rates, and engagement within primary target audiences. Your role will involve working on various projects and initiatives, advocating for a user-centric and data-driven approach to digital improvements.
You will be reporting to the Head of Marketing Strategy & Performance and closely collaborating with other teams such as Institutional Affairs, Adoption, Business Strategy, Growth, and Partnerships. This is a hybrid role, based in the soon-to-be-opened San Francisco office.
Key Responsibilities:
- Strategize and execute digital marketing campaigns while maintaining consistent branding and messaging across all channels
- Monitor and optimize campaign performance, adjusting strategies to meet KPIs and drive ROI
- Forecast, track, and report on campaign performance to ensure efficient resource allocation
- Enhance website performance, develop landing pages, and manage the blog
- Conduct SEO for the website in coordination with an SEO agency
- Plan and execute paid search, social media, and display advertising for ICP and its products
- Implement continuous testing and data-driven improvements to campaigns
- Integrate tools to enhance website analytics and recommend structural and content enhancements
- Collaborate with various teams to create necessary campaign assets for growth marketing initiatives
- Emphasize data-driven content creation and SEO-focused content marketing
- Develop Inbound Marketing campaigns to attract relevant leads
- Supervise ad unit development, testing, and analysis for ongoing improvement
- Liaise with internal and external design teams to create captivating graphic and motion design assets for display advertising
- Provide regular reports and insights to the broader Marketing team and Leadership
Required Skills and Attributes:
- Minimum of 8 years of experience in growth marketing, with at least 2 years in blockchain/Web3 projects
- Proficiency in Paid Search, Paid Social, Display, Retargeting, Affiliate Marketing, CRO, and SEO
- Strong skills in acquisition analysis, A/B testing, and ad fraud detection
- Current knowledge of mobile performance marketing trends and best practices
- Excellent copywriting skills and verbal communication in English (knowledge of other languages is a bonus)
- Proactive, detail-oriented, and analytical
- Interest in Crypto, Blockchain, DeFi, AI (experience with decentralized Crypto software is advantageous)
- Track record of successful digital marketing campaigns with an analytical approach
- Process-driven, pragmatic, and service-oriented
- Ability to thrive in a fast-paced environment
- Experience working in remote, distributed teams
Salary and Benefits:
Based on experience and expertise, the salary for this role ranges from $125,000 to $175,000 per year. Total compensation also includes bonuses and is determined by various factors. Benefits at DFINITY consist of top-tier medical, dental, and vision insurance, disability and life insurance, 401(k), and a flexible PTO policy along with paid holidays.
About DFINITY and the Internet Computer:
DFINITY leads the development of the Internet Computer Protocol (ICP) with a focus on securely hosting the world's compute on the ICP network. ICP, powered by unique third-generation blockchain technology, enables decentralized web applications. The integration with Bitcoin, Ethereum, and other networks allows multi-chain operations for digital assets and web3 applications.
Join a diverse team at DFINITY composed of individuals shaping the future of the internet and web3 technology, including experts in cryptology, distributed systems, programming languages, and industry pioneers.
DFINITY, founded by Dominic Williams in 2016, is an equal opportunity employer. All qualified candidates will be considered based on their qualifications without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Skills Required
Dfinity
Website
dfinity.orgCompany size
Not specified
Location
United States
Description
Not specified
Panga Ventures
Chief Marketing Officer (CMO) - Panga Ventures
Singapore +1
Singapore +1
Part time
Hybrid
We are seeking an exceptional Chief Marketing Officer to lead our marketing strategy, brand development, and market positioning as we scale our Web3 investment platform. This executive role involves building and leading a world-class marketing team while driving brand awareness, LP acquisition, and portfolio company support initiatives.
• Develop and execute comprehensive marketing strategy for Panga Ventures brand
• Lead brand positioning and messaging across all channels and touchpoints
• Build and manage high-performing marketing team across multiple disciplines
• Drive LP marketing and fundraising support initiatives
• Create thought leadership content and industry positioning
• Manage relationships with media, PR agencies, and industry publications
• Oversee digital marketing, social media, and content marketing strategies
• Support portfolio companies with marketing guidance and resources
• Lead event marketing and conference representation strategy
• Develop marketing analytics and performance measurement frameworks
• Develop and execute comprehensive marketing strategy for Panga Ventures brand
• Lead brand positioning and messaging across all channels and touchpoints
• Build and manage high-performing marketing team across multiple disciplines
• Drive LP marketing and fundraising support initiatives
• Create thought leadership content and industry positioning
• Manage relationships with media, PR agencies, and industry publications
• Oversee digital marketing, social media, and content marketing strategies
• Support portfolio companies with marketing guidance and resources
• Lead event marketing and conference representation strategy
• Develop marketing analytics and performance measurement frameworks
bitcastle .
Trader (Crypto)
Manila, Philippines
Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
bitcastle .
Japan Marketing Director (Japanese Speaking)
Manila, Philippines
Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
bitcastle .
Business Development (Japanese Speaking) (Forex)
Manila, Philippines
Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills
bitcastle .
KOL Business Development Manager (Crypto, Japanese Speaking)
Delhi, India
Delhi, India
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development Manager (Japanese Speaking) to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Business level Japanese proficiency
- Experience in managing a team or managerial experience
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development Manager (Japanese Speaking) to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Business level Japanese proficiency
- Experience in managing a team or managerial experience
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English