Growth Marketing Lead
San Francisco, USA
Full time
Office
Compensation is not specified
Role
Growth Hacker
Description
Job Summary:
In this position, you will play a vital role in supporting the continuous expansion of ICP across digital platforms in conjunction with the Global Marketing & Adoption team. By implementing growth marketing strategies, your focus will be on enhancing reach, frequency, Share of Voice, conversion rates, and engagement within primary target audiences. Your role will involve working on various projects and initiatives, advocating for a user-centric and data-driven approach to digital improvements.
You will be reporting to the Head of Marketing Strategy & Performance and closely collaborating with other teams such as Institutional Affairs, Adoption, Business Strategy, Growth, and Partnerships. This is a hybrid role, based in the soon-to-be-opened San Francisco office.
Key Responsibilities:
- Strategize and execute digital marketing campaigns while maintaining consistent branding and messaging across all channels
- Monitor and optimize campaign performance, adjusting strategies to meet KPIs and drive ROI
- Forecast, track, and report on campaign performance to ensure efficient resource allocation
- Enhance website performance, develop landing pages, and manage the blog
- Conduct SEO for the website in coordination with an SEO agency
- Plan and execute paid search, social media, and display advertising for ICP and its products
- Implement continuous testing and data-driven improvements to campaigns
- Integrate tools to enhance website analytics and recommend structural and content enhancements
- Collaborate with various teams to create necessary campaign assets for growth marketing initiatives
- Emphasize data-driven content creation and SEO-focused content marketing
- Develop Inbound Marketing campaigns to attract relevant leads
- Supervise ad unit development, testing, and analysis for ongoing improvement
- Liaise with internal and external design teams to create captivating graphic and motion design assets for display advertising
- Provide regular reports and insights to the broader Marketing team and Leadership
Required Skills and Attributes:
- Minimum of 8 years of experience in growth marketing, with at least 2 years in blockchain/Web3 projects
- Proficiency in Paid Search, Paid Social, Display, Retargeting, Affiliate Marketing, CRO, and SEO
- Strong skills in acquisition analysis, A/B testing, and ad fraud detection
- Current knowledge of mobile performance marketing trends and best practices
- Excellent copywriting skills and verbal communication in English (knowledge of other languages is a bonus)
- Proactive, detail-oriented, and analytical
- Interest in Crypto, Blockchain, DeFi, AI (experience with decentralized Crypto software is advantageous)
- Track record of successful digital marketing campaigns with an analytical approach
- Process-driven, pragmatic, and service-oriented
- Ability to thrive in a fast-paced environment
- Experience working in remote, distributed teams
Salary and Benefits:
Based on experience and expertise, the salary for this role ranges from $125,000 to $175,000 per year. Total compensation also includes bonuses and is determined by various factors. Benefits at DFINITY consist of top-tier medical, dental, and vision insurance, disability and life insurance, 401(k), and a flexible PTO policy along with paid holidays.
About DFINITY and the Internet Computer:
DFINITY leads the development of the Internet Computer Protocol (ICP) with a focus on securely hosting the world's compute on the ICP network. ICP, powered by unique third-generation blockchain technology, enables decentralized web applications. The integration with Bitcoin, Ethereum, and other networks allows multi-chain operations for digital assets and web3 applications.
Join a diverse team at DFINITY composed of individuals shaping the future of the internet and web3 technology, including experts in cryptology, distributed systems, programming languages, and industry pioneers.
DFINITY, founded by Dominic Williams in 2016, is an equal opportunity employer. All qualified candidates will be considered based on their qualifications without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Skills Required
Dfinity
Website
dfinity.orgCompany size
Not specified
Location
United States
Description
The DFINITY Foundation is a major contributor to the Internet Computer blockchain.
Jack Morty
Performance Marketing Specialist (Trainee/Junior)
Full time
Remote
Job Title: Traffic Acquisition Specialist / Performance Marketing Specialist
We are looking for a proactive specialist to drive traffic to our links. Compensation includes a base salary + bonuses for every user who registers through your link. This is a great opportunity for those looking to grow in the field of digital marketing and earn a stable income based on results.
Responsibilities:
Driving traffic to provided links.
Utilizing modern tools and strategies in internet marketing.
Tracking campaign performance and regularly reporting results.
Continuously analyzing and optimizing campaigns to improve conversion rates.
Requirements:
Basic knowledge of internet marketing tools (Google Ads, Facebook Ads, TikTok Ads, or similar).
Responsibility, analytical skills, and attention to detail.
Willingness to learn and grow in the digital marketing field.
Experience is a plus, but we are open to candidates without commercial experience if they have the required knowledge.
What we offer:
Flexible working conditions: remote work options available.
Base salary + payment for each registered user.
Opportunities for professional development in digital marketing.
A friendly and supportive team.
Join our team and become part of a fast-growing project! Send us your CV or a brief description of your skills to apply.
We are looking for a proactive specialist to drive traffic to our links. Compensation includes a base salary + bonuses for every user who registers through your link. This is a great opportunity for those looking to grow in the field of digital marketing and earn a stable income based on results.
Responsibilities:
Driving traffic to provided links.
Utilizing modern tools and strategies in internet marketing.
Tracking campaign performance and regularly reporting results.
Continuously analyzing and optimizing campaigns to improve conversion rates.
Requirements:
Basic knowledge of internet marketing tools (Google Ads, Facebook Ads, TikTok Ads, or similar).
Responsibility, analytical skills, and attention to detail.
Willingness to learn and grow in the digital marketing field.
Experience is a plus, but we are open to candidates without commercial experience if they have the required knowledge.
What we offer:
Flexible working conditions: remote work options available.
Base salary + payment for each registered user.
Opportunities for professional development in digital marketing.
A friendly and supportive team.
Join our team and become part of a fast-growing project! Send us your CV or a brief description of your skills to apply.
Payment in Crypto
Dina Y.
Marketing Lead
Full time
Hybrid
Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
This is an exciting opportunity for someone with the right skill set to shape and drive our marketing strategy and brand. You will be starting from a blank slate where you will take the lead in end-to-end marketing campaigns, driving the marketing strategy and presenting ideas to the C-suite. You will be responsible for building out a recognisable brand that fits with our core and resonates with the industry and our users. Finally you will build out and run an all-star marketing team.
Preferred Candidate:
Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for.
Gambling & Marketing Enthusiast: Passionate about the gambling industry and knowledgeable about emerging trends in digital marketing. It’s okay if you’re still learning, so long as you’re interested and can adapt quickly.
Social Media Expert: Skilled at using social media platforms to enhance brand reach, engage with users, and drive conversion.
Campaign Strategist: Proven experience in developing and executing successful, multi-channel marketing campaigns.
Analytical Mindset: Strong understanding of campaign performance metrics and the ability to turn insights into actionable strategies.
Independent Leader: Can independently build and guide a marketing team, nurturing talent and driving high performance.
What You’ll Do:
Marketing Strategy: Develop and implement a cohesive marketing strategy tailored to our audience and business objectives.
Team Leadership: Build, Lead, inspire, and motivate a dedicated team of marketers, cultivating a dynamic and results-driven environment.
Brand Development: Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience.
Campaign Management: Design, execute, and oversee innovative marketing campaigns that resonate with our audience.
Performance Analysis: Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.
Job Requirements:
Experience: 5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience.
Affiliates: Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites.
Influencers: Experience in bringing and working with valuable influencers and livestreamers that can push business.
Creative and Strategic: You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life.
Leadership Excellence: Capable of building and guiding a high-performing team.
Excellent Communicator: Able to craft compelling marketing messages and provide clear direction to your team.
Adaptable and Agile: Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift.
Passionate: If you love what you do then you’ll never work a day in your life, but we will still pay you competitively!
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
This is an exciting opportunity for someone with the right skill set to shape and drive our marketing strategy and brand. You will be starting from a blank slate where you will take the lead in end-to-end marketing campaigns, driving the marketing strategy and presenting ideas to the C-suite. You will be responsible for building out a recognisable brand that fits with our core and resonates with the industry and our users. Finally you will build out and run an all-star marketing team.
Preferred Candidate:
Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for.
Gambling & Marketing Enthusiast: Passionate about the gambling industry and knowledgeable about emerging trends in digital marketing. It’s okay if you’re still learning, so long as you’re interested and can adapt quickly.
Social Media Expert: Skilled at using social media platforms to enhance brand reach, engage with users, and drive conversion.
Campaign Strategist: Proven experience in developing and executing successful, multi-channel marketing campaigns.
Analytical Mindset: Strong understanding of campaign performance metrics and the ability to turn insights into actionable strategies.
Independent Leader: Can independently build and guide a marketing team, nurturing talent and driving high performance.
What You’ll Do:
Marketing Strategy: Develop and implement a cohesive marketing strategy tailored to our audience and business objectives.
Team Leadership: Build, Lead, inspire, and motivate a dedicated team of marketers, cultivating a dynamic and results-driven environment.
Brand Development: Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience.
Campaign Management: Design, execute, and oversee innovative marketing campaigns that resonate with our audience.
Performance Analysis: Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.
Job Requirements:
Experience: 5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience.
Affiliates: Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites.
Influencers: Experience in bringing and working with valuable influencers and livestreamers that can push business.
Creative and Strategic: You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life.
Leadership Excellence: Capable of building and guiding a high-performing team.
Excellent Communicator: Able to craft compelling marketing messages and provide clear direction to your team.
Adaptable and Agile: Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift.
Passionate: If you love what you do then you’ll never work a day in your life, but we will still pay you competitively!
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
Payment in Crypto
Gate.io
Operations Specialist （Korean Speaking）
Full time
Remote
Our Vision
As one of the world’s top 10 (and rising🚀) digital asset exchanges, we provide a best- in-class experience in trading, security, and blockchain product innovation.
We aim to democratize access to the markets for all, making it possible for the most recent and promising cryptocurrency projects to be listed and traded safely and securely. Are you excited to join a decentralizing force in the world?
岗位职责：
1. 建立、梳理、维护渠道合作信息， 持续追踪和核算转化数据。
2. 跟踪和分析渠道合作效果，包括活动数据、参与度和转化等关键指标，为活动优化和商务维护提供依据。
3. 协调跨部门合作，确保活动顺利进行，包括与商务、产品、技术、活动等部门的沟通和协作。
4.收集新代理商和沉默资源，按照策略筛选、分配、追踪资源维护情况。
任职要求：
1. 大学本科及以上学历，市场营销、商业管理、金融科技或相关领域。
2. 1年以上的项目管理、 财务审计或商务运营经验，有加密货币、金融科技、财务审计相关或互联网行业背景者优先。
3. 具备优秀的项目管理和协调能力，能够平衡好紧急重要任务的优先级，能够在快节奏的环境中有效管理多个资源。
4. 对数据分析和用户行为有深刻理解，能够利用数据驱动决策和产品优化。
5. 强烈的责任心和团队合作精神，具备良好的沟通和协调能力，能够与不同背景的团队成员有效合作。
6. 对加密货币和区块链技术有浓厚的兴趣，愿意不断学习和适应行业的快速变化。
7.良好的沟通能力，闭环沟通， 主动反馈任务卡点和需要的资源支持。
We are
A values-based culture that trusts your knowledge, vision, and autonomy, we focus on taking the best products and campaigns to wow our customers and bring the freedom of decentralization to every part of the world.
Integrity, insight, innovation, purpose and cooperation are inscribed within our culture. At Gate, we are committed to GateStyles and we are looking for candidates who also exhibit the same values.
Gate.io, founded in 2013, is one of the pioneering cryptocurrency exchanges and offers services worldwide related to the trading of multiple leading digital assets. With millions of registered users, it is considered one of the safest and most reliable global cryptocurrency platforms, consistently ranked among the top 10 cryptocurrency exchanges based on liquidity and trading volume (CoinGecko). Additionally, Gate.io has been verified by Blockchain Transparency.
As one of the world’s top 10 (and rising🚀) digital asset exchanges, we provide a best- in-class experience in trading, security, and blockchain product innovation.
We aim to democratize access to the markets for all, making it possible for the most recent and promising cryptocurrency projects to be listed and traded safely and securely. Are you excited to join a decentralizing force in the world?
岗位职责：
1. 建立、梳理、维护渠道合作信息， 持续追踪和核算转化数据。
2. 跟踪和分析渠道合作效果，包括活动数据、参与度和转化等关键指标，为活动优化和商务维护提供依据。
3. 协调跨部门合作，确保活动顺利进行，包括与商务、产品、技术、活动等部门的沟通和协作。
4.收集新代理商和沉默资源，按照策略筛选、分配、追踪资源维护情况。
任职要求：
1. 大学本科及以上学历，市场营销、商业管理、金融科技或相关领域。
2. 1年以上的项目管理、 财务审计或商务运营经验，有加密货币、金融科技、财务审计相关或互联网行业背景者优先。
3. 具备优秀的项目管理和协调能力，能够平衡好紧急重要任务的优先级，能够在快节奏的环境中有效管理多个资源。
4. 对数据分析和用户行为有深刻理解，能够利用数据驱动决策和产品优化。
5. 强烈的责任心和团队合作精神，具备良好的沟通和协调能力，能够与不同背景的团队成员有效合作。
6. 对加密货币和区块链技术有浓厚的兴趣，愿意不断学习和适应行业的快速变化。
7.良好的沟通能力，闭环沟通， 主动反馈任务卡点和需要的资源支持。
We are
A values-based culture that trusts your knowledge, vision, and autonomy, we focus on taking the best products and campaigns to wow our customers and bring the freedom of decentralization to every part of the world.
Integrity, insight, innovation, purpose and cooperation are inscribed within our culture. At Gate, we are committed to GateStyles and we are looking for candidates who also exhibit the same values.
Gate.io, founded in 2013, is one of the pioneering cryptocurrency exchanges and offers services worldwide related to the trading of multiple leading digital assets. With millions of registered users, it is considered one of the safest and most reliable global cryptocurrency platforms, consistently ranked among the top 10 cryptocurrency exchanges based on liquidity and trading volume (CoinGecko). Additionally, Gate.io has been verified by Blockchain Transparency.
Gelato Network
Meme Lord / Intern / Shitposter
Part time
Remote
Become Gelato's official Meme Lord / Intern / Shitposter. Create one of the strongest social media accounts in crypto by making fun of the industry, us and really everything.
What you'll accomplish:
Create creative and funny memes that tap into the web3 and internet culture
Translate complex technical messages into funny memes that create engagement
Work together directly with Gelato's founders
Requirements
Gud-like understanding of web3 memes and culture
Ability to quickly learn the in and outs about rollups, blockchain scalability and how to convert this understanding into memes
Proven track record to create high-engagement in memes
Benefits
Work very autonomously
Work together with one of the best technical teams in web3
Have total creative freedom
What we offer:
A fully remote team with team members in Dubai, Zug, Paris, New York, Berlin, and many other cool places
Join the "Gelato Legendary Member Club" and work directly with the founders
Participate in building the infrastructure that aims to become the glue between all crypto networks and power the most promising dapps on Ethereum and beyond
Worldclass Investors - We are backed by top class VCs and Angels including Dragonfly, Galaxy Digital, ParaFi, Gnosis, Stani Kulechov and many more
What you'll accomplish:
Create creative and funny memes that tap into the web3 and internet culture
Translate complex technical messages into funny memes that create engagement
Work together directly with Gelato's founders
Requirements
Gud-like understanding of web3 memes and culture
Ability to quickly learn the in and outs about rollups, blockchain scalability and how to convert this understanding into memes
Proven track record to create high-engagement in memes
Benefits
Work very autonomously
Work together with one of the best technical teams in web3
Have total creative freedom
What we offer:
A fully remote team with team members in Dubai, Zug, Paris, New York, Berlin, and many other cool places
Join the "Gelato Legendary Member Club" and work directly with the founders
Participate in building the infrastructure that aims to become the glue between all crypto networks and power the most promising dapps on Ethereum and beyond
Worldclass Investors - We are backed by top class VCs and Angels including Dragonfly, Galaxy Digital, ParaFi, Gnosis, Stani Kulechov and many more
Morph
Chief Growth Officer
Full time
Remote
Morph is the Global Consumer Layer powering a distribution hub for the resources builders need to launch and scale for the mass-market. Backed by Dragonfly, Pantera, Bitget, Spartan Ventures, Foresight Ventures among others, Morph is the first Ethereum L2 with a hybrid scaling solution combining both optimistic and ZK roll-ups, leveraging a Decentralized Sequencer Network, Responsive Validity Proof System (RVP) and modular design to deliver flexible and efficient scaling on EVMs. Our mission is to empower developers and enterprises with innovative tools that enhance the capabilities of blockchain technology.
Job Summary
We are seeking a visionary Chief Growth Officer to shape and lead the overarching marketing, community, and ecosystem strategy for Morph. The Chief Growth Officer will play a critical role in scaling the company’s global presence, driving ecosystem partnerships, and establishing Morph as a leading player in the blockchain space. This is a strategic leadership position requiring collaboration across executive teams to align marketing efforts with the company’s long-term growth objectives.
Responsibilities
Strategic Leadership: Develop and drive the overall marketing vision, ensuring alignment with business objectives and Morph’s growth trajectory.
Global Brand Positioning: Craft and elevate Morph’s brand at a global scale, positioning the company as a leader in the Layer 2 blockchain space. Build a compelling narrative around our value proposition for developers, enterprises, and end-users.
Community and Ecosystem Strategy: Oversee high-level strategy to build and scale community engagement, ensuring deep integration between marketing, product, and ecosystem development. This includes fostering relationships with key stakeholders, developers, influencers, and ecosystem partners.
Partnerships and Ecosystem Expansion: Lead the strategy for ecosystem growth, identifying and establishing long-term partnerships that drive product adoption and expand Morph’s influence within the blockchain space.
Executive Collaboration: Partner closely with the CEO, product, and technology teams to ensure the marketing strategy drives business priorities, including user acquisition, retention, and ecosystem development.
Data-Informed Decision-Making: Leverage data and market insights to steer strategic marketing initiatives and measure the effectiveness of campaigns at a high level, refining the approach to ensure alignment with business goals.
Requirements
6+ years of experience in senior leadership roles in marketing, preferably in blockchain, fintech, or emerging technology sectors.
Proven track record of creating and executing global marketing strategies that have scaled businesses.
Deep understanding of blockchain technology, Layer 2 solutions, and decentralized ecosystems.
Strong network within the blockchain ecosystem, including with developers, projects, and strategic partners.
Exceptional leadership and team management skills, with experience leading cross-functional teams.
A strategic thinker with the ability to translate business goals into actionable marketing initiatives.
Strong communication skills and the ability to represent the brand at key industry events and forums.
What We Offer
Competitive salary and benefits package.
Opportunity to work with a passionate and innovative team at the forefront of blockchain technology.
Flexible work environment with remote options.
Professional development and growth opportunities.
A culture that values creativity, diversity, and collaboration.
Morph is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Summary
We are seeking a visionary Chief Growth Officer to shape and lead the overarching marketing, community, and ecosystem strategy for Morph. The Chief Growth Officer will play a critical role in scaling the company’s global presence, driving ecosystem partnerships, and establishing Morph as a leading player in the blockchain space. This is a strategic leadership position requiring collaboration across executive teams to align marketing efforts with the company’s long-term growth objectives.
Responsibilities
Strategic Leadership: Develop and drive the overall marketing vision, ensuring alignment with business objectives and Morph’s growth trajectory.
Global Brand Positioning: Craft and elevate Morph’s brand at a global scale, positioning the company as a leader in the Layer 2 blockchain space. Build a compelling narrative around our value proposition for developers, enterprises, and end-users.
Community and Ecosystem Strategy: Oversee high-level strategy to build and scale community engagement, ensuring deep integration between marketing, product, and ecosystem development. This includes fostering relationships with key stakeholders, developers, influencers, and ecosystem partners.
Partnerships and Ecosystem Expansion: Lead the strategy for ecosystem growth, identifying and establishing long-term partnerships that drive product adoption and expand Morph’s influence within the blockchain space.
Executive Collaboration: Partner closely with the CEO, product, and technology teams to ensure the marketing strategy drives business priorities, including user acquisition, retention, and ecosystem development.
Data-Informed Decision-Making: Leverage data and market insights to steer strategic marketing initiatives and measure the effectiveness of campaigns at a high level, refining the approach to ensure alignment with business goals.
Requirements
6+ years of experience in senior leadership roles in marketing, preferably in blockchain, fintech, or emerging technology sectors.
Proven track record of creating and executing global marketing strategies that have scaled businesses.
Deep understanding of blockchain technology, Layer 2 solutions, and decentralized ecosystems.
Strong network within the blockchain ecosystem, including with developers, projects, and strategic partners.
Exceptional leadership and team management skills, with experience leading cross-functional teams.
A strategic thinker with the ability to translate business goals into actionable marketing initiatives.
Strong communication skills and the ability to represent the brand at key industry events and forums.
What We Offer
Competitive salary and benefits package.
Opportunity to work with a passionate and innovative team at the forefront of blockchain technology.
Flexible work environment with remote options.
Professional development and growth opportunities.
A culture that values creativity, diversity, and collaboration.
Morph is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.