Product Growth Marketer

Aptos prioritizes people in the blockchain space, aiming to facilitate billions of individuals in achieving fair and universal access to decentralized assets securely and at scale. Originated by key creators and developers affiliated with the Diem blockchains, our extensive groundwork has been dedicated to this cause. We firmly believe that our open-source Diem technology serves as a vital cornerstone in forging a safe and scalable web3 realm where equitable growth opportunities and reduced fees and intermediaries exist for all.

Aptos (Ohlone for "The People") embodies the core of our mission and values in our initiatives.

Key Role Overview:

As a Product Growth Specialist, your role will be pivotal within our marketing team, requiring a unique combination of product management and marketing competencies to drive innovation and growth, particularly in consumer sectors. This position necessitates a profound comprehension of our products, target markets, consumer needs, and a knack for utilizing data to guide strategic decision-making. You will lead research efforts, formulate and implement marketing strategies, and collaborate cross-functionally to realize growth targets.

Key Responsibilities:

• Conduct comprehensive market and competitor studies to identify target segments within the cultural, finance, and payments domain for current and upcoming products.
• Formulate and execute robust marketing strategies, employing A/B testing to optimize campaigns.
• Collaborate closely with product, marketing, design, and engineering teams to ensure harmonious strategy execution and product development.
• Utilize data-driven insights to drive growth initiatives, pinpoint improvement opportunities, and adjust strategies as needed to meet objectives.
• Expedite the ideation and market readiness of new products, ensuring alignment with market demands and corporate aims.
• Engage with engineering to ascertain product capabilities, constraints, and areas for innovation.
• Monitor and assess the performance of marketing campaigns and product launches, offering actionable insights and recommendations for future strategies.
• Develop and implement holistic growth marketing strategies with a strong focus on products in the finance and payments sector.
• Plan and execute multi-channel marketing campaigns to bolster user acquisition, engagement, and retention.
• Design and optimize marketing funnels, landing pages, and user journeys to enhance conversions and revenue generation.
• Employ data analytics tools to monitor, measure, and analyze crucial performance indicators such as user engagement, conversion rates, customer lifetime value, and ROI.
• Conduct A/B testing and CRO experiments to refine marketing campaigns and enhance user experiences.
• Collaborate with the product team to provide insights on product features, user experience, and go-to-market strategies based on customer feedback and industry trends.

Qualifications:

• Demonstrated experience in product management and/or product marketing, preferably in consumer, Web3, tech, or software sectors.
• Strong analytical skills and the capability to utilize data for data-informed decision-making in a growth-oriented environment.
• Exceptional market research expertise translating insights into actionable growth strategies.
• Proficiency in A/B testing, campaign optimization, and digital marketing tools and platforms.
• Demonstrated ability to work collaboratively across diverse teams (product, marketing, design, engineering).
• Innovative mindset with a history of identifying growth and efficiency opportunities.
• Excellent communication and presentation skills, adept at articulating complex concepts clearly and persuasively.

Offered Benefits:

• Dynamic and innovative work environment in a forefront Web3 company.
• Opportunities to work on cutting-edge projects and influence the industry significantly.
• Collaborative culture valuing creativity, innovation, and diverse perspectives.

Aptos maintains a commitment to workplace diversity and stands as an Equal Opportunity Employer.

If any suspicious activity or unusual requests arise during your engagement, please do not hesitate to report them to Aptos for appropriate action.