Product Marketing Manager

BitGo is a leading provider of digital asset financial services, catering to institutional investors by offering liquidity, custody, and security solutions. Established in 2013, BitGo stands as a pioneer of the multi-signature wallet and is the first digital asset company to solely cater to institutional clients. The company is actively engaged in both centralized and decentralized finance, providing top-tier trading, lending, and borrowing services through its prime brokerage offerings. Furthermore, BitGo serves as the custodian for WBTC, the foremost global stablecoin for Bitcoin. In 2018, BitGo introduced BitGo Trust Company, specializing in secure storage solutions for digital assets. BitGo is trusted by more than 1500 institutional clients across 50 countries, including regulated entities and prominent cryptocurrency exchanges and platforms. The company's impressive clientele includes many regulated entities and some of the world's leading cryptocurrency exchanges.

We are seeking a proactive Product Marketing Manager who can strategically analyze the market to drive our success. In this role, you will shape the go-to-market strategy, deeply understand our target audience, and influence product development, marketing, and sales strategies. We are interested in candidates who can effectively combine strategic thinking and hands-on execution and can articulate compelling messages to customers and team members.

Responsibilities:

• Go-to-market:

• Define messaging and positioning strategies

• Conduct field and competitive research

• Develop buyer personas and user personas

• Contribute to the formulation of the go-to-market strategy

• Sales enablement:

• Create sales enablement materials to enhance win rates and drive product adoption

• Collaborate with Sales to address industry trends and sales requirements

• Product:

• Work in tandem with Product Management to prioritize the product roadmap

• Lead product release communications to facilitate greater product adoption among new and existing customers

• Marketing:

• Introduce new products and features to the market

• Contribute to campaign planning and lead nurturing strategies for lead generation and conversion

• Partner with PR and Content teams to create articles, blog posts, etc., that showcase the company effectively

• Engage with industry analysts to underscore our position in the market and demonstrate why we are the top choice for customers

Requirements:

• Minimum of 3 years of experience in software marketing
• Strong written and verbal communication skills
• Prior experience in crypto, FinTech, etc., is advantageous but not mandatory

Why Join BitGo?

At BitGo, we value vision, innovation, passion, collaboration, and execution as key components of disrupting an industry. We foster a culture of excellence and uphold our corporate values of ownership, craftsmanship, and transparent communication. Joining our team means contributing innovative problem-solving approaches and embracing risks to revolutionize the global financial markets.

Benefits:

• Competitive base salary, bonus, and stock options
• Tailored computer equipment and workplace furniture
• Supportive colleagues and an inspiring startup environment

Embark on a transformative journey within the financial services industry with blockchain technology at BitGo. Join us and take pride in being part of a team that reshapes the landscape of investing.