Senior Digital Marketing Specialist (Remote – based in Brazil, USA focus)
Are you seeking to advance your international career with the help of a supportive company?
Ubiminds, a GPTW-certified organization, collaborates with U.S. software product companies to expand their development capabilities by selecting top 5% Brazilian talent for their LATAM strategy. Offering a blend of staff augmentation and employer-of-record services, Ubiminds is a people-first company that values its employees.
If you are a data-driven marketer who excels in generating measurable results and is dedicated to creating demand engines, automating funnels, and enhancing digital performance through creativity and AI, we have an opportunity for you.
Ubiminds is currently in search of a professional for the role of Senior Digital Marketing Specialist to support the expansion of our go-to-market initiatives within the U.S. tech market. If you are proficient in English, value autonomy, and are interested in contributing strategically to a growing organization, this role might be your next challenge.
Responsibilities:
- Take charge of our digital ecosystem, including the website, blog, and landing pages.
- Strategize, execute, and optimize multichannel campaigns across various platforms.
- Develop and enhance marketing automation workflows utilizing ActiveCampaign.
- Monitor key metrics such as CAC, LTV, MQLs, SQLs to facilitate revenue generation.
- Collaborate with sales and design teams to synchronize messaging and drive growth.
- Lead the experimentation roadmap focusing on activities like A/B testing, CRO, and AI tool utilization.
- Oversee performance reporting and optimization processes.
Desired Skills:
Mandatory:
- Proficient in digital marketing roles, preferably within a B2B/SaaS environment.
- Fluent in English, both written and spoken.
- Advanced expertise in WordPress, Elementor, ActiveCampaign, and SEO tools.
- Ability to strategize and track marketing funnels and buyer journeys.
- Hands-on experience with AI tools in marketing operations.
- A strategic thinker with a proactive attitude towards execution.
Nice-to-have:
- Prior experience engaging with U.S. tech companies or international audiences.
- Familiarity with tools like Marketo or HubSpot.
- Contributions to professional communities, podcasts, or thought leadership platforms.
Desired Cultural Traits:
- Uphold a "People First" approach in all interactions.
- Embrace challenges as opportunities for growth and improvement.
- Display commitment and take ownership of tasks.
- Work collaboratively and foster a team-oriented environment.
- Maintain high standards for service quality.
- Prioritize honesty, transparency, and openness in all situations.
Perks and Benefits:
As a Senior Digital Marketing Specialist at Ubiminds, you will:
- Have the option to work either remotely or at our office.
- Receive a company-provided MacBook.
- Enjoy various benefits to support your well-being.
- Receive a weekly quick massage at the office.
- Receive financial support for participating in relevant events, conferences, and meetups.
We may utilize artificial intelligence (AI) tools in parts of the hiring process to aid in reviewing applications, analyzing resumes, and assessing responses. While these tools assist our recruitment team, final hiring decisions are made by humans. If you have any queries regarding how your data is processed, feel free to reach out to us.
