ASO & GTM Lead (Go-To-Market)

Status
Taipei, Taiwan
Full time
Hybrid
Compensation is not specified
Role
Product Marketer
Description

We are in search of an experienced ASO & GTM Lead to drive our go-to-market strategies and optimize our app store presence to enhance user acquisition. The ideal candidate should have a solid background in user acquisition, localization tactics, and app store optimization methods. This role necessitates a profound comprehension of both organic and non-organic digital marketing channels to effectively introduce and expand our apps in diverse markets.

Responsibilities

  • ASO (App Store Optimisation) Strategy Development:

  • Devise and implement comprehensive ASO strategies to boost app visibility and rankings globally.

  • Conduct keyword research, competitor analysis, and market trend studies to enhance app metadata for better search discoverability.

  • Introduce localization strategies to customize app content for various markets and languages to drive higher engagement and downloads.

  • GTM Planning and Execution:

  • Take charge of go-to-market planning and execution for new app launches in different markets.

  • Collaborate with local teams and agencies to create tailored marketing content and campaigns.

  • Utilize a mix of organic and non-organic marketing channels to amplify user acquisition and boost app downloads.

  • User Acquisition Optimization:

  • Implement strategies for optimizing landing pages to elevate user acquisition conversion rates.

  • Analyze app store data and user feedback to continuously enhance user acquisition strategies.

  • Identify growth opportunities for user acquisition in coordination with internal teams and external partners.

  • Performance Monitoring and Reporting:

  • Monitor and analyze key performance metrics related to ASO and user acquisition endeavors.

  • Produce regular reports to evaluate strategy effectiveness and suggest improvements.

  • Keep abreast of industry trends and best practices to uphold a competitive edge in the market.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Demonstrated success in improving app rankings and enhancing user acquisition through ASO strategies.
  • Proficiency in localization strategies and optimizing app content for global markets.
  • Comprehensive understanding of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Strong analytical skills with the ability to interpret data and drive data-informed decisions.
  • Proven experience in cross-functional collaboration with internal teams and external agencies.
  • Excellent communication and project management abilities.
  • Creative thinking and effective problem-solving skills.
  • Hands-on leadership approach.

Benefits

  • Competitive salary.
  • Comprehensive medical insurance package with extended coverage for dependents.
  • Generous annual leave entitlement including birthday and work anniversary leave.
  • Flexibility in work hours and hybrid or remote work setup.
  • Internal mobility program for career advancement opportunities.
  • Work perks including the provision of a crypto.com Visa card.
  • Benefits packages vary based on regional requirements.

About Crypto.com

Established in 2016, Crypto.com serves over 80 million customers and stands as the world's fastest-growing global cryptocurrency platform, with a vision of promoting Cryptocurrency in Every Wallet™. Committed to security, privacy, and compliance, Crypto.com aims to accelerate cryptocurrency adoption through innovation, empowering the next generation of innovators to build a fairer digital ecosystem.

Note: Personal data provided by applicants will solely be used for recruitment purposes.

Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

More Full-time Jobs

Show more

Chief Business Development Officer (CBDO)

Full time
Remote
We're seeking an experienced Chief Business Development Officer to drive our growth strategy and establish key partnerships in the crypto/web3 space. As CBDO, you'll be responsible for identifying new business opportunities, building strategic relationships, and expanding our market presence globally.
Key Responsibilities:
Develop and execute comprehensive business development strategies aligned with company vision
Identify and pursue strategic partnerships, collaborations, and integration opportunities with protocols, exchanges, and web3 projects
Lead negotiations for high-value deals and partnerships
Build and maintain relationships with key stakeholders, investors, and industry leaders
Analyze market trends and competitive landscape to identify growth opportunities
Represent the company at conferences, events, and in the broader crypto community
Collaborate with product, marketing, and technical teams to align BD initiatives
Drive revenue growth through new channels and business models
Manage and mentor the business development team
Report directly to CEO on BD performance metrics and pipeline
Payment in Crypto
8,000-10,000
Monthly
See details

Business Development Associate (5 positions)

Full time
Remote
Execute outreach campaigns and serve as the primary point of contact between our company and potential partners, projects, and exchanges. You'll be responsible for identifying opportunities, initiating conversations, and building relationships that can develop into strategic partnerships. This role requires excellent communication skills, persistence in outreach efforts, and the ability to represent our company professionally while managing multiple conversations simultaneously. You'll work closely with BD Managers and the BD Lead to qualify opportunities and facilitate warm handoffs for deal progression.
Responsibilities:
Conduct targeted outreach to projects, exchanges, and potential partners
Manage initial contact and relationship building with prospects
Qualify leads and opportunities for BD Managers
Maintain CRM records and track outreach activities
Coordinate meetings and facilitate introductions between stakeholders
Payment in Crypto
1,000
Monthly
See details

BD Manager (2 positions)

Full time
Remote
Manage client relationships, drive revenue growth, and execute on business development initiatives. You'll be responsible for the full sales cycle from prospecting to closing, while maintaining strong relationships with existing clients to ensure retention and expansion. We're looking for results-driven professionals who can navigate complex B2B sales processes, understand client needs deeply, and work cross-functionally with product and technical teams to deliver solutions that drive mutual success.
Responsibilities:
Identify and pursue new business opportunities
Manage client relationships and renewals
Collaborate with product and tech teams on client needs
Meet revenue and growth targets
Payment in Crypto
1,500
Monthly
See details

BD Lead

Full time
Remote
Drive business development strategy, establish key partnerships, and lead the BD team to achieve growth targets. You'll be responsible for shaping our go-to-market approach, building relationships with institutional clients, and creating scalable processes for business development. This role requires a proven track record in closing significant deals, strong leadership abilities to build and mentor a high-performing team, and strategic thinking to identify new markets and revenue opportunities that align with our long-term vision.Responsibilities:Develop and execute business development strategyBuild relationships with institutional clients and partnersLead and mentor the BD teamIdentify new market opportunities and revenue streams
Payment in Crypto
1,500-2,000
Monthly
See details

Web3 Business Development Partner (Uncapped Commission + ETH Payouts)

Full time
Remote
About Us
Shillbee is the automated growth weapon for Web3 projects. We help crypto founders, DAOs, and memecoins dominate Twitter & Spaces. In this market, silence is death. We solve that by automating engagement, boosting listener counts, and creating the "social proof" investors need to see. We have verified product-market fit and a high conversion rate because we solve a burning pain point instantly. Now, we are scaling.
The Role
We are looking for a Hunter. We don't need you to sit in Zoom meetings or fill out endless reports. We need you to identify launching projects, reach out to founders, and close deals.
This is a 100% Commission-Based role. You eat what you kill, but the buffet is open.
What You Will Do
Hunt: Identify potential clients daily (New token launches on Solana/Base, quiet Twitter accounts with high trading volume).
Engage: Reach out via Twitter DMs, Telegram, or Discord. You know where founders hang out.
Close: Sell our Subscription Plans ($199/mo) and "Whale Packs" ($500+). The value proposition is simple: "We make your project look alive."
Build: Recruit your own network of sub-affiliates and agency partners to scale your income.
Who You Are
Native to Web3: You know what "WAGMI", "CT", and "Spaces" mean. You understand the urgency of a token launch.
Hustler: You don't wait for inbound leads. You generate them.
Independent: You work from anywhere, anytime. We care about results (revenue), not hours.
Experience in selling marketing services, SaaS, or shilling services is a huge plus.
The Offer (Why partner with us?)
Tailored High-Commission Structure: We negotiate a personal percentage with you based on your traffic source and volume. No rigid corporate grids—your upside is uncapped.
2-Tier Agency Model: Scale your income beyond your own time.
Tier 1: Earn high commission on your direct sales.
Tier 2: Recruit other partners or affiliates. You earn an override % on their sales.
Note: The system is strictly capped at 2 layers to ensure maximum payouts for active sellers.
Ecosystem Expansion: We are not stopping at Twitter automation. We have an aggressive roadmap of new Web3 tools launching soon. This means continuous opportunities to cross-sell new products to your existing clients and increase your LTV (Lifetime Value) per customer.
On-Demand ETH Payouts: We speak your language. Receive your commissions in ETH (Ethereum Mainnet) within 24 hours of your withdrawal request. No "Net-30" delays.
Verified Product-Market Fit: You are selling a live, functioning tool that solves a critical pain point immediately. Real demand, no selling "vaporware".
How to Apply
Don't send a generic corporate cover letter. Send us your Telegram handle or Twitter profile and tell us in one sentence how you plan to find your first client.
Payment in Crypto