ASO & GTM Lead (Go-To-Market)

Taipei, Taiwan
Full time
Compensation is not specified
Product Marketer

We are in search of an experienced ASO & GTM Lead to drive our go-to-market strategies and optimize our app store presence to enhance user acquisition. The ideal candidate should have a solid background in user acquisition, localization tactics, and app store optimization methods. This role necessitates a profound comprehension of both organic and non-organic digital marketing channels to effectively introduce and expand our apps in diverse markets.


  • ASO (App Store Optimisation) Strategy Development:

  • Devise and implement comprehensive ASO strategies to boost app visibility and rankings globally.

  • Conduct keyword research, competitor analysis, and market trend studies to enhance app metadata for better search discoverability.

  • Introduce localization strategies to customize app content for various markets and languages to drive higher engagement and downloads.

  • GTM Planning and Execution:

  • Take charge of go-to-market planning and execution for new app launches in different markets.

  • Collaborate with local teams and agencies to create tailored marketing content and campaigns.

  • Utilize a mix of organic and non-organic marketing channels to amplify user acquisition and boost app downloads.

  • User Acquisition Optimization:

  • Implement strategies for optimizing landing pages to elevate user acquisition conversion rates.

  • Analyze app store data and user feedback to continuously enhance user acquisition strategies.

  • Identify growth opportunities for user acquisition in coordination with internal teams and external partners.

  • Performance Monitoring and Reporting:

  • Monitor and analyze key performance metrics related to ASO and user acquisition endeavors.

  • Produce regular reports to evaluate strategy effectiveness and suggest improvements.

  • Keep abreast of industry trends and best practices to uphold a competitive edge in the market.


  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Demonstrated success in improving app rankings and enhancing user acquisition through ASO strategies.
  • Proficiency in localization strategies and optimizing app content for global markets.
  • Comprehensive understanding of organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Strong analytical skills with the ability to interpret data and drive data-informed decisions.
  • Proven experience in cross-functional collaboration with internal teams and external agencies.
  • Excellent communication and project management abilities.
  • Creative thinking and effective problem-solving skills.
  • Hands-on leadership approach.


  • Competitive salary.
  • Comprehensive medical insurance package with extended coverage for dependents.
  • Generous annual leave entitlement including birthday and work anniversary leave.
  • Flexibility in work hours and hybrid or remote work setup.
  • Internal mobility program for career advancement opportunities.
  • Work perks including the provision of a Visa card.
  • Benefits packages vary based on regional requirements.


Established in 2016, serves over 80 million customers and stands as the world's fastest-growing global cryptocurrency platform, with a vision of promoting Cryptocurrency in Every Wallet™. Committed to security, privacy, and compliance, aims to accelerate cryptocurrency adoption through innovation, empowering the next generation of innovators to build a fairer digital ecosystem.

Note: Personal data provided by applicants will solely be used for recruitment purposes.

Skills Required
Company size
Not specified
United States
Not specified

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