Field Marketing Manager
Hong Kong
Full time
Office
Compensation is not specified
Role
Marketing Manager
Description
Our client is a progressive B2B technology company that specializes in developing AI-driven solutions tailored to help enterprise businesses streamline workflow processes. They serve a diverse client base encompassing shopping malls, public sector entities, real estate firms, financial institutions, and companies listed on NASDAQ. Operating within a dynamic startup environment, the company places a significant emphasis on fostering innovation, maintaining high product quality standards, and implementing practical AI applications.
Key Responsibilities:
- Identify the optimal customer profile (ICP) by engaging with current and potential customers to gain profound insights into user challenges.
- Create targeted messaging that resonates with specific audiences and addresses genuine business requirements.
- Develop and update sales assets, including product presentations, case studies, brief summaries, and marketing materials.
- Generate content to support outbound and nurturing campaigns.
- Curate strategic account lists to facilitate Account-Based Marketing (ABM) initiatives and outreach efforts.
- Strategize and implement outreach campaigns using various channels such as LinkedIn, email, and other prospecting platforms.
- Monitor campaign performance metrics and adjust strategies based on key indicators and conversion rates.
- Represent the product at virtual and in-person events, delivering compelling presentations and product pitches as needed.
- Keep abreast of the latest digital marketing trends, particularly within the AI and automation sectors.
Required Qualifications:
- Minimum of 4 years of experience in Software Sales, Business Development, Growth Marketing, or related roles, preferably within B2B SaaS or technical software settings.
- Exceptional verbal and written communication skills, with the ability to create captivating narratives.
- Proficient in delivering engaging presentations and storytelling for webinars and live events.
- Strong analytical abilities, including experience in utilizing data tools for performance monitoring and analysis.
Skills Required
Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified