Field Marketing Manager
Summary:
Grayscale Investments, the prominent digital currency asset manager globally, offers investment products for accessing and exposure to the digital currency asset class in a conventional security format, easing the complexities associated with direct digital currency transactions. Their reputable products align with regulatory standards, ensuring secure and compliant exposure for investors.
Job Role:
Grayscale is in search of a Field Marketing Manager to bridge the gap between the marketing and sales teams. The incumbent will manage projects and support field marketing requirements for the sales team, involving event coordination, collateral oversight, regional partnerships, vendor management, etc. Additionally, the role entails collaboration with both teams on lead generation, lead nurturing, and KPI monitoring. Reporting to the VP of Marketing, an ideal candidate should possess a marketing-oriented mindset with a focus on sales.
Responsibilities:
- Act as a key interface between marketing and sales teams to maintain alignment and strategic prioritization
- Establish and standardize efficient marketing and sales collaboration practices
- Execute go-to-market strategies to achieve sales objectives, oversee all sales-related marketing tasks, including conferences, material dissemination, email marketing, etc.
- Lead the creation of marketing and sales content (one-pagers, presentations, decks) to support sales endeavors
- Evaluate the effectiveness of marketing campaigns, deliver analysis to optimize agreed-upon KPIs
- Drive joint marketing and sales efforts like tailored events, webinars, educational programs, community collaborations, etc.
- Innovate and test marketing approaches to enhance client engagement
- Manage marketing budget allocation for sales ventures
Requirements:
- 4-7 years of experience in marketing or sales roles
- Proven track record in developing and overseeing marketing and sales initiatives
- Skilled in crafting sales and promotional materials
- Proficient in agile environments with multiple work streams and diverse stakeholders
- Strong communication, interpersonal, critical thinking, and strategic skills
- Ability to lead new initiatives independently and manage concurrent projects
- Knowledge of financial markets, investment concepts, and client segmentation is advantageous
- Interest in cryptocurrency is a bonus
Grayscale Investments is dedicated to fostering a diverse work environment and is committed to equal opportunities, devoid of discrimination based on race, religion, nationality, gender, age, marital status, veteran status, or disability.