Lifecycle Marketing Manager

San Francisco, USA
Full time
Office
Compensation is not specified
Role
Marketing Manager
Description

About Figure

Join Figure, a company disrupting the financial services industry with its innovative technology platform. We are expanding rapidly, delivering new products to drive efficiency and transparency in the sector. Our platform integrates cutting-edge technology to create transparent capital markets and operates efficiently with assets originating on our platform. The team at Figure is characterized by dedication, innovation, collaboration, and a passion for building from the ground up.

Every day at Figure is a journey of continuous learning and impactful work. Be part of a team of experienced leaders who have already generated substantial value in the financial technology space.

About the Role

As a Lifecycle Marketing Manager at Figure, you will oversee the DTC, B2B, and B2B2C Lifecycle journeys for borrowers and loan officers. Your focus will be on Figure’s DTC HELOC product and Figure Private Label lending businesses. We are looking for someone with a strong interest in Email and SMS marketing to take charge of these channels, drive strategy, and optimize performance. The ideal candidate will be a self-starter, detail-oriented, and able to thrive in a fast-paced environment. You will drive measurable results through reporting and optimization efforts.

Responsibilities

  • Develop data-driven lifecycle marketing strategies to enhance revenue growth, product engagement, and cross-selling opportunities.
  • Gain insights into customer journeys and value propositions.
  • Collaborate effectively with cross-functional teams, including Compliance, Marketing, Product, Design, Engineering, and external partners.
  • Maintain operational excellence and clear naming conventions for reporting purposes.
  • Collaborate with technical teams and utilize HTML and/or Liquid code.
  • Conduct and analyze A/B tests to enhance email campaign performance.
  • Ensure timely and compliant delivery of assets that align with brand guidelines.
  • Excel in a fast-paced environment and meet deadlines effectively.
  • Demonstrate strong analytical skills to optimize performance based on data and KPIs.

Requirements

  • 3+ years of experience in email marketing, SMS, and/or marketing automation.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proficiency in advanced segmentation, databases, and logic.
  • Expertise in marketing automation tools such as Braze and a solid understanding of HTML.
  • Track record of managing A/B tests and optimizing email campaigns.
  • Experience in Financial Services is advantageous.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • Excellent communication and collaboration skills to work effectively with diverse teams.

Benefits and Perks

  • Competitive salary and opportunities for growth.
  • Quarterly performance-based bonus.
  • Equity stock options package.
  • Comprehensive health, vision, dental insurance, and wellness program.
  • Life and disability insurance coverage.
  • Various benefits like HSA, FSA, 401k, and commuter benefits.
  • Paid family leave up to 12 weeks.
  • Flexibility in work locations (in office, remote, or hybrid).
  • Stipend for home office and technology.
  • Flexible time-off plan.
  • Reimbursement for continuing education.
  • Routine team swag deliveries.

For residents in CO, NY, CA, and WA, the salary range is $INSERT SALARY with up to a 25% Bonus and Equity. Actual compensation may vary based on individual experience and location.

Applicants may refer to the California Employee and Prospective Employee Privacy Notice for further information. By applying, candidates agree they have reviewed and understood the notice.

Note: Figure does not sponsor work visas for this position. All applicants hired will need to verify identity and eligibility to work in the US and complete the necessary employment eligibility verification form.

Skills Required
Avatar
Figure
Company size
Not specified
Location
United States
Description
Not specified

More Full-time Jobs

Show more

KOL Business Development

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
 
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
 
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
 
Preferred Qualification:
- Japanese speaking proficiency
3,800-4,000
Monthly
See details

Operation Executive (Data Analytics)

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion.
About the Role:
Bitcastle is looking to hire a Japanese-speaking Operations Executive (Data Analytics) to support our Crypto/Forex business operations with a strong focus on data analytics, transaction monitoring, and cross-functional coordination. The ideal candidate will ensure accurate data reporting, assist in fraud detection, and facilitate smooth transactions between business development (BD), customer support (CS), and the tech team. This role will be fully remote.
- Provide data support to business teams by analyzing user/customer data, transaction records, and P&L reports.
- Perform SQL queries and maintain data accuracy in Google Sheets.
- Monitor transactions, verify legitimacy, and determine fund withdrawal eligibility.
- Collaborate with CS, BD, and Development teams to resolve transaction-related issues.
- Liaise between BD and Development teams for smart contract execution after client investments.
Requirements:
- Japanese language proficiency (mandatory).
- 1+ year of experience in data analytics, operations, or trading support (Crypto/FX preferred but not mandatory).
- Proficiency in Google Sheets
- Strong analytical skills with the ability to interpret trading data, P&L statements, and transaction logs.
- Experience in fraud monitoring, transaction checks, or trading operations is a plus.
- Ability to work cross-functionally with CS, BD, and Tech teams.
- Sharp attention to detail and problem-solving skills.
Preferred Qualifications:
- Knowledge of Forex and Crypto.
- Good to have knowledge in SQL
500-800
Monthly
See details

Need SEO expert to get us to Google first page rank

Full time
Remote
 
I need an SEO expertteam who is capable of getting our shops to Google first page rank on our desired keywords
Payment in Crypto
8.33-41.67
Monthly
See details

Sr marketing manager

Indianapolis, USA
Indianapolis, USA
Full time
Remote
Looking for a sr. marketing manager for our company. Its a remote job. He/she must be fully aware of digital marketing, AI marketing etc,
Payment in Crypto
1,000
Monthly
See details

Ambassador Program Manager

Full time
Remote
CompanyCrypto made easy 🚀 We are the bridge between your crypto world and everyday life; trade pairs, book flights and hotels, and purchase gift cards with your favourite currencies. All in one best-in-class digital experience. It's not rocket science.🔗Apply link at the bottom of this post — don’t miss it! Why Join?By joining CryptoXpress, you'll be at the cutting edge of merging digital currency with real-world services and products. We offer a stimulating work environment where innovation and creativity are highly valued. This remote role provides the flexibility to work from any location, promoting a healthy work-life balance. We are dedicated to fostering growth and learning, offering ample opportunities for professional development in the rapidly expanding fields of AI, blockchain technology, cryptocurrency, digital marketing and e-commerce.Job Summary:We are looking for a highly organized and motivated Ambassador Program Manager to oversee and execute key tasks in managing our ambassador program. This position will involve community engagement, event planning, data tracking, and regular program updates. The ideal candidate will have excellent communication skills, be proactive in maintaining program structure, and have a passion for building and supporting vibrant, engaged communities.Key Responsibilities: Ambassador Program Management:Chat Management: Respond to community inquiries, provide resources, and actively engage users to join the Ambassador Program.Event Management:Plan, announce, and execute Ambassadors & Community Engagement/Education/Activation events.Track results and communicate outcomes with relevant stakeholders.Regular Tasks Review:Perform a manual review of Zealy Ambassador Quests every 12-24 hours.Monthly Reports:Review and evaluate all ambassador tasks manually.Maintain and update Ambassador Points and Progress Sheets/Reports.Distribute roles and responsibilities to ambassadors.Ambassadors Applications:Manage the application rounds by creating submission forms, reviewing applications, approving results, and announcing new ambassadors.Onboard newly selected ambassadors to the program.Regular Structure Updates:Update the ambassador program structure regularly to keep it engaging and relevant.Incorporate new ideas and requests from ambassadors to improve the program and introduce fresh opportunities.Weekly & Monthly Statistics Gathering:Collect and analyze statistics related to UGC (User-Generated Content), events, ambassador activity, and the overall success of the ambassador program.Monitor local community activity and growth, and track the progress of ambassadors through their roles. Skills and Qualifications: Excellent communication and interpersonal skills.Strong organizational and time-management abilities.Experience with community management or ambassador programs is preferred.Ability to handle multiple tasks and projects simultaneously.Proficiency in data analysis and reporting.Detail-oriented with a proactive approach to problem-solving. How to Apply:Interested candidates must complete the application form at https://forms.gle/G4q7c6hTSxErcbYU7 Join us and become a driving force behind CryptoXpress’s content strategy, helping to shape the conversation in the cryptocurrency space! 🚀 💡Pro Tip: Tips for Application SuccessShow your enthusiasm for crypto, travel, and digital innovationMention any self-learning initiatives or personal crypto experimentsBe honest about what you don’t know — we value growth mindsetsExplore CryptoXpress before applying — take 2 minutes to download and try the app so you understand what we’re building
Payment in Crypto
300-500
Monthly
See details