Lifecycle Marketing Manager

About Figure

Join Figure, a company disrupting the financial services industry with its innovative technology platform. We are expanding rapidly, delivering new products to drive efficiency and transparency in the sector. Our platform integrates cutting-edge technology to create transparent capital markets and operates efficiently with assets originating on our platform. The team at Figure is characterized by dedication, innovation, collaboration, and a passion for building from the ground up.

Every day at Figure is a journey of continuous learning and impactful work. Be part of a team of experienced leaders who have already generated substantial value in the financial technology space.

About the Role

As a Lifecycle Marketing Manager at Figure, you will oversee the DTC, B2B, and B2B2C Lifecycle journeys for borrowers and loan officers. Your focus will be on Figure’s DTC HELOC product and Figure Private Label lending businesses. We are looking for someone with a strong interest in Email and SMS marketing to take charge of these channels, drive strategy, and optimize performance. The ideal candidate will be a self-starter, detail-oriented, and able to thrive in a fast-paced environment. You will drive measurable results through reporting and optimization efforts.

Responsibilities

• Develop data-driven lifecycle marketing strategies to enhance revenue growth, product engagement, and cross-selling opportunities.
• Gain insights into customer journeys and value propositions.
• Collaborate effectively with cross-functional teams, including Compliance, Marketing, Product, Design, Engineering, and external partners.
• Maintain operational excellence and clear naming conventions for reporting purposes.
• Collaborate with technical teams and utilize HTML and/or Liquid code.
• Conduct and analyze A/B tests to enhance email campaign performance.
• Ensure timely and compliant delivery of assets that align with brand guidelines.
• Excel in a fast-paced environment and meet deadlines effectively.
• Demonstrate strong analytical skills to optimize performance based on data and KPIs.

Requirements

• 3+ years of experience in email marketing, SMS, and/or marketing automation.
• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in advanced segmentation, databases, and logic.
• Expertise in marketing automation tools such as Braze and a solid understanding of HTML.
• Track record of managing A/B tests and optimizing email campaigns.
• Experience in Financial Services is advantageous.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• Excellent communication and collaboration skills to work effectively with diverse teams.

Benefits and Perks

• Competitive salary and opportunities for growth.
• Quarterly performance-based bonus.
• Equity stock options package.
• Comprehensive health, vision, dental insurance, and wellness program.
• Life and disability insurance coverage.
• Various benefits like HSA, FSA, 401k, and commuter benefits.
• Paid family leave up to 12 weeks.
• Flexibility in work locations (in office, remote, or hybrid).
• Stipend for home office and technology.
• Flexible time-off plan.
• Reimbursement for continuing education.
• Routine team swag deliveries.

For residents in CO, NY, CA, and WA, the salary range is $INSERT SALARY with up to a 25% Bonus and Equity. Actual compensation may vary based on individual experience and location.

Applicants may refer to the California Employee and Prospective Employee Privacy Notice for further information. By applying, candidates agree they have reviewed and understood the notice.

Note: Figure does not sponsor work visas for this position. All applicants hired will need to verify identity and eligibility to work in the US and complete the necessary employment eligibility verification form.