Member of Product Marketing, Protocols Lead
At Anchorage Digital, we are dedicated to creating a cutting-edge digital asset platform tailored for institutions looking to engage with cryptocurrency. Our innovative solutions encompass custody, staking, trading, governance, settlement, and unparalleled security measures.
Anchorage Digital, home to the pioneering Anchorage Digital Bank N.A., America's first federally chartered crypto bank, extends its services to institutions through various entities like Anchorage Digital Singapore and Porto by Anchorage Digital. With funding from esteemed institutions such as Andreessen Horowitz, Goldman Sachs, and Visa, the company has achieved a Series D valuation exceeding $3 billion. Established in San Francisco in 2017, Anchorage Digital now operates across different locations including New York, Porto, Singapore, and Sioux Falls.
We are currently seeking a senior product marketer to provide support for our protocols business line and ventures arm. The ideal candidate will be responsible for shaping the perception, adoption, and credibility of our core protocol innovations and ecosystem investments in the market.
Key Responsibilities:
- Communicate complex protocol mechanics in a clear and compelling manner tailored for marketing purposes
- Develop high-quality technical narratives including protocol overviews, in-depth explainers, white papers, blogs, FAQs, and sales materials
- Lead and oversee the narrative for protocol partnerships and manage Anchorage Digital’s token management solution
- Create distinct positioning and value propositions suitable for technical and non-technical audiences
- Drive Go-To-Market (GTM) strategy planning for protocol product and customer launches
- Identify target audiences such as developers, institutions, and partners, and customize messaging accordingly
- Act as a primary liaison with Product, Engineering, and Business teams from a market and ecosystem perspective
- Influence roadmap prioritization through insights garnered from customers, partners, and the ecosystem
- Establish messaging frameworks scalable for product launches, partnerships, and long-term ecosystem planning
Required Qualifications:
- Extensive experience in crypto and protocol-based ecosystems with a proven ability to engage with technical stakeholders effectively
- Demonstrated success in crafting impactful messaging and positioning for complex technical products
- Exceptional communication skills suitable for executive-level interactions with institutional audiences
- Track record of leading cross-functional GTM initiatives in dynamic and ambiguous environments
- Strong perspective on articulating and scaling technical product differentiation in the market
Bonus Qualifications:
- Familiarity with L1/L2 protocols
- Appreciation for the musical soundtrack of Hamilton, illustrating the founding of a new financial system
Anchorage Digital, also known as the Anchorage Village internally, brings together experts from platform security, financial services, and distributed ledger technology. This diverse team, comprising over 600 members, shares a common objective of shaping the future of finance by providing a secure foundation for value transfer in the evolving global economy.
Our commitment to diversity and inclusivity ensures that every individual feels respected, supported, and connected within our work environment. We embrace our distinctions and recognize that being transparent about our identities allows us to deliver exceptional work. Anchorage Digital is an Equal Opportunity Employer dedicated to offering fair employment opportunities regardless of diverse backgrounds or characteristics.
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