NUVA Marketing Manager

Animoca Brands Corporation Limited (ACN: 122 921 813) is a prominent player in the Web3 sector, utilizing tokenization and blockchain to bring digital property rights to users and propel the open metaverse and its associated network effects. The company implements its vision through three core business pillars: operating Web3 ventures to drive blockchain adoption with internal projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advice, liquidity provisioning, and institutional research to assist external Web3 projects in their growth; and managing investments, with a diversified portfolio of investments in over 540 companies, including industry leaders such as Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, and YGG, among others.

Responsibilities:

• Marketing Strategy & Execution:

• Develop, plan, and implement marketing campaigns to broaden NUVA’s audience, enhance brand recognition, and encourage protocol engagement.

• Monitor and analyze key engagement metrics to optimize content and campaign performance.

• Assist in creating blog and article content for distribution across NUVA’s channels.

• Collaborate with the Events/Marketing team to create essential marketing materials related to NUVA.

• NUVA Community Management:

• Oversee and execute all aspects of NUVA community building initiatives, including events like Twitter Spaces, podcasts, and in-person events.

• Manage community management vendors for platforms such as NUVA’s Discord and Telegram.

• Actively monitor mentions of NUVA on social media platforms and news outlets, addressing any negative sentiments promptly.

• Establish and maintain high engagement in NUVA's online communities, promoting a positive and inclusive environment.

• NUVA X / Twitter Handle Management:

• Manage the day-to-day operations of the NUVA Finance X handle, creating posts that highlight the platform’s mission, products, and development.

• Collaborate with the art/design team to produce compelling visual assets like videos, animations, graphics, and charts for posts and campaigns.

• Engage with key opinion leaders (KOLs), other RWA, and DeFi protocols using the NUVA Finance handle to expand NUVA’s presence and reputation across Crypto Twitter.

What we're seeking:

• At least 5 years of marketing experience, demonstrating success in growing Web3 brands.
• Strong interest in and understanding of Web3, RWA, and DeFi.
• Proven ability to create viral content and foster effective community engagement.
• Proficient in strategic marketing, from ideation to execution and analysis.
• Excellent written and verbal communication skills in English, with Cantonese and Mandarin Chinese skills as a plus.
• Basic graphic design knowledge is advantageous.
• Self-motivated, proactive, and capable of leading projects with agility to meet deadlines.
• Prior experience collaborating with external vendors and coordinating cross-functional teams.
• Familiarity with social media performance analytics tools.
• Ability to adapt and exhibit creativity in a dynamic, evolving environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred but not mandatory.

The Perks of Joining Animoca Brands:

• Vibrant and Diverse Workplace: Engage in a dynamic, multicultural setting with colleagues from diverse nationalities.
• Incentives in the Web3 Space: Contribute to pioneering projects shaping the future of the industry.
• Direct Impact and Flat Structure: Operate within a flat organizational structure where your input is valued and swiftly implemented.
• Comfortable and Creative Atmosphere: Embrace a relaxed yet productive work ambiance with casual attire.
• Opportunities Across the Ecosystem: Collaborate with various subsidiary brands within the Animoca Brands network, exposing yourself to a broad spectrum of projects and technologies.
• Comprehensive Benefits Package: Benefit from a well-rounded package including medical, life, and transportation allowances.

Personal Information Collection Statement:

Personal information provided by the Job Applicant will be used strictly in accordance with the Employer's Personal Data Policies, available upon request. All confidential data will be handled discreetly within the Human Resources & Administration Department. Information of unsuccessful applicants may be retained for up to 3 months.