Performance Marketing Manager

About Immunefi

Immunefi is dedicated to safeguarding the future of finances within the Web3 space. As the primary bug bounty platform of Web3, we proactively prevent detrimental hacks that could compromise user funds. If you are seeking a dynamic environment where critical problem-solving skills are valued and want to contribute to protecting decentralized finance, then this opportunity is for you.

Summary

We are in search of a Performance Marketing Manager with a solid background in B2B SaaS and Web3, to oversee lead generation strategies and revenue growth activities. This role entails creating and executing data-driven digital approaches, refining paid campaigns, and ensuring optimum return on investment across various platforms. If you excel in a fast-paced setting, possess excellent analytical capabilities, and enjoy maximizing conversions, we invite you to apply.

Role Responsibilities

• Formulate and implement holistic digital marketing strategies to enhance customer acquisition, lead generation, and revenue growth.
• Enhance website and landing pages for increased conversion rates.
• Collaborate with design and development teams to lead conversion rate optimization tactics.
• Manage and enhance paid marketing campaigns across various platforms, including Google Ads, LinkedIn, Twitter, and Web3-specific channels.
• Execute media buying strategies like programmatic and direct placements to engage Web3 and SaaS audiences.
• Perform A/B testing to continuously refine ad performance and enhance conversion rates.
• Monitor campaign performance, evaluate key metrics, and optimize strategies to maximize marketing efficiency and ROI.
• Oversee performance marketing budgets, ensuring efficient allocation of resources.
• Generate and present performance reports and insights to the marketing leadership team.
• Work closely with the content marketing team to align paid strategies with SEO initiatives for increased visibility.
• Coordinate with sales, product, and marketing teams to align campaigns with overall business objectives.
• Support product launches and promotional campaigns through targeted performance marketing strategies.

Applicant Requirements

• Possess at least 3+ years of performance marketing experience, preferably in B2B SaaS and Web3.
• Proficient in Google Ads, LinkedIn Ads, Twitter Ads, and Web3 media buying.
• Strong analytical skills with proficiency in A/B testing, budget management, and conversion rate optimization.
• Hands-on experience with analytical tools such as Google Analytics, Mixpanel, HubSpot, or similar platforms.
• Capable of managing and optimizing marketing budgets for maximum impact.
• Deep understanding of SEO principles and their synergy with paid marketing.
• Excellent communication and collaboration skills.

Preferred Experience

• Previous involvement with Web3 marketing platforms, blockchain advertising, or crypto-specific target audiences.
• Understanding of decentralized advertising models, token incentives, and NFT marketing.
• Experience in multi-channel attribution and customer journey analytics.

Working at Immunefi

Immunefi serves as the primary Bug Bounty Marketplace in the crypto/Web3 space, offering a platform to safeguard billions of user funds. We prioritize excellence and aim to build a top-tier team of professionals who can drive our company's scale and development. Join a collaborative, fast-paced environment where creativity, input, and communication are cherished elements. As a remote and globally dispersed team, we require individuals who excel in autonomous work and possess strong communication skills spanning various time zones.

Our Core Values

• Always prioritize the customer – starting with the best outcomes for customers.
• Maintain constant vigilance – upholding high security standards for customer safety and success.
• Propel action forward – making proactive decisions to achieve impactful results.
• Uphold excellence in all endeavors – fostering a culture of discipline and achievement.
• Think ambitiously and boldly – setting challenging and audacious goals.
• Demonstrate ownership and commitment – driving outcomes that best serve the company and its mission.
• Nurture trust and integrity – consistently solving problems and honoring commitments with the team, customers, and community.

What We Offer

• Fully remote work environment with a flexible schedule.
• Autonomous work setting with reliable team members.
• Opportunity to contribute to an early-stage company in a rapidly evolving market.
• Freedom to carve out your path within the company's growth.
• Exposure to a global market and diverse individuals worldwide.
• Chance to make an impact in building and securing the smart contracts ecosystem and future finances, protecting over $100B in user funds.