Product Marketing Manager (B2B)
Hong Kong
Full time
Office
Compensation is not specified
Role
Product Marketing Manager
Description
Job Overview:
Our client, an innovative B2B technology company specializing in AI-driven solutions for enterprise automation, is seeking a customer-focused Product Marketing Manager. This individual will play a key role in setting strategic direction and executing marketing initiatives.
Responsibilities:
- Identify and understand customer pain points through interactions with current and potential clients.
- Create messaging that addresses target audience needs and aligns with business objectives.
- Develop sales materials such as product decks, case studies, and marketing collateral.
- Generate content for outbound and nurture campaigns.
- Curate strategic account lists to facilitate Account-Based Marketing initiatives.
- Plan and implement outreach campaigns across various channels.
- Monitor campaign performance data and make optimization recommendations.
- Represent the product at virtual and in-person events through engaging presentations.
- Stay informed on digital marketing trends, particularly within the AI and automation sectors.
Requirements:
- Experience in Software Sales, Business Development, or Growth Marketing, preferably in B2B SaaS or technical software settings.
- Exceptional written and verbal communication skills with a talent for crafting compelling narratives.
- Proficient in delivering engaging presentations for webinars and events.
- Strong analytical abilities with proficiency in using data tools for performance tracking.
Skills Required
Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified