Senior Global Events Marketing Manager

About Keyfactor

The organization's goal is to create a trustworthy connected society with a focus on identity-first security for both machines and humans. Keyfactor empowers companies worldwide, boasting a legacy in cybersecurity spanning decades. With over 1,500 global clients, Keyfactor is consistently recognized as a top workplace, attributing this success to its exceptional workforce fostering a positive culture.

Location: Atlanta, Georgia, United States

Experience: Senior Level

Job Function: Marketing

Employment Type: Full-Time

Industry: Computer and Network Security

Summary

This role involves spearheading the planning, management, and execution of prominent global industry events to enhance brand visibility, drive leads, and engage the cybersecurity demographic. The Senior Global Events Marketing Manager will leverage events as a cornerstone of Keyfactor's marketing approach to achieve business outcomes. Managing sponsorships, hosting events, and overseeing key corporate initiatives are integral aspects of this position, ensuring they align with organizational objectives and uphold stellar attendee experiences.

The ideal candidate is a strategic individual with a hands-on demeanor, comfortable in a fast-paced, tech-centric setting. Their role necessitates treating events as pivotal marketing mediums that yield tangible results. They should harbor a profound passion for all facets of marketing and events, pushing boundaries creatively and executing flawlessly, regardless of the challenge's scale.

Responsibilities

• Formulate and carry out a comprehensive event strategy aligned with marketing and sales goals, covering global trade shows, conferences, webinars, and company-hosted events.
• Identify top-tier industry events and sponsorship prospects to bolster brand exposure and establish industry authority.
• Strategize and manage essential corporate events such as Sales Kickoffs, Quarterly Business Reviews, and incentive programs, guaranteeing they fulfill business aims and deliver exceptional attendee experiences.
• Organize, plan, and oversee end-to-end event logistics, encompassing budget management, vendor relations, on-site operations, and post-event follow-ups.
• Collaborate with cross-functional units like Product Marketing, Sales, Brand, and Demand Generation to ensure consistent messaging, measurable outcomes, and pre- and post-event engagement with target clients.
• Ensure cohesive branding across booth design, collateral, and digital assets, resonating effectively with event attendees.
• Establish success metrics, analyze performance data, and offer insights to refine future events, ensuring ROI aligns with financial targets.

Skills and Qualifications

• 5-8+ years in event management, preferably in cybersecurity, cloud, or data industries, showcasing a track record of executing impactful large-scale events.
• Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing strategies for events.
• Proficiency in CRM systems like Salesforce and marketing tools such as Hubspot.
• Familiarity with webinar and virtual event platforms.
• Strong project and organizational skills to manage multiple events concurrently and meet deadlines.
• Creativity, adaptability, close attention to detail, and a commitment to delivering exceptional attendee experiences.
• Outstanding interpersonal and communication skills to build robust relationships with customers, partners, vendors, and stakeholders.
• A proactive, creative problem-solving approach for high-pressure scenarios.
• Bachelor's degree in marketing, event planning, or a related field.
• Willingness to travel up to 40% of the time.

Compensation

Salaries will reflect relevant experience.

Culture, Career Opportunities and Benefits

Keyfactor encourages continuous team improvement, fostering personal and professional growth through daily challenges and development opportunities. Combining autonomy with structure, the company nurtures an innovative environment to inspire creativity and novel ideas. Notable initiatives shaping the culture include Second Fridays as a company-wide day off, comprehensive benefit coverage, dedicated employee ambassadors, diversity commitments, wellness resources, volunteer programs, talent development sessions, and regular All Hands meetings.

Core Values

• Trust: Upholding trust and transparency as fundamental pillars in business partnerships.
• Customer-Centric: Prioritizing customer security interests and treating their data as our own.
• Innovation: Continuously enhancing innovation to stay ahead in a rapidly evolving landscape.
• Agility: Navigating dynamic environments adeptly while focusing on strategic objectives.
• Respect: Promoting respect, diversity, inclusion, equity, empathy, and openness.
• Teamwork: Collaborating cohesively to achieve unified objectives.

Keyfactor is an equal opportunity employer, welcoming individuals with diverse backgrounds and abilities.