Marketing Lead
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description
Marketing Team Leader, Expert in Web3 Economy
MachineFi Lab is a pioneering tech company focused on building the future of the internet and driving the new reward economy through the creation of a fair, secure, and lucrative internet of things. As the core developer of Decentralized Physical Infrastructure Networks, we are at the forefront of the Web3 machine economy. Our mission is to monetize machine resources, services, and intelligence, empowering individuals and businesses with value, control, and ownership.
If you are a dynamic, unconventional thinker who thrives on challenging the status quo and pushing boundaries, we invite you to join our team.
We are searching for an exceptional candidate who possesses a strong passion for marketing and its transformative impact on organizations. As the Marketing Team Leader, you will be responsible for orchestrating the entire marketing process, from initial research and strategy to creative development, executional delivery, analytics, and continuous improvement. Your attention to detail and ability to foster the growth of the marketing team will be crucial.
Working in a web3 company means embracing constant change and exciting developments. We are seeking a strategic and creative superstar who is motivated to inspire the marketing team to deliver their most remarkable work consistently. You will also play a role in championing marketing endeavors within the organization, elevating the profile and impact of marketing initiatives.
Furthermore, as our data and analytics leader, you will obsessively monitor the performance of all marketing activities and campaigns. Your expertise will enable you to refine the marketing approach continuously, integrating real-time learnings into every aspect of our marketing efforts.
Responsibilities:
- Lead and supervise all marketing campaigns, ensuring their successful execution.
- Implement diverse marketing strategies across various brands and products.
- Communicate targeted messages to specific audiences, driving substantial growth across all areas of the business.
- Represent the marketing team in cross-functional meetings with product management and company-wide updates.
- Keep senior leadership informed about the progress of marketing activities and present results.
- Manage and coordinate marketing and creative teams.
- Conduct market research to assess product viability.
- Collaborate with media organizations and advertising agencies.
- Facilitate brainstorming sessions to generate innovative ideas for new campaigns.
- Coordinate with the product department to develop effective strategies and activities.
- Monitor current campaigns, ensuring deadlines are met and tasks are completed.
- Analyze data to evaluate the success of marketing efforts and generate ideas to enhance brand exposure and marketing effectiveness.
Requirements:
- At least 5 years of experience in marketing, communication, and web3.
- Bachelor's degree in Business or Marketing.
- Profound understanding of both traditional and emerging marketing channels.
- Excellent communication skills.
- Exceptional creativity and ability to innovate.
- Strong budget management skills.
- Judicious decision-making and discretion derived from extensive industry experience.
- Analytical skills to forecast trends and identify challenges.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, and production.
- Demonstrated ability to create original and engaging content.
- Outstanding leadership qualities.
- Team-oriented mindset.
About MachineFi and Our Culture:
MachineFi Lab is the core developer of IoTeX, a leading provider of Decentralized Physical Infrastructure Networks (DePIN). Our team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. We utilize advanced middleware and tools to connect Web2 businesses with Web3 token incentives and leverage user-owned smart devices to confirm real-world activity using Proof-of-Anything technology.
Our easy-to-use tools enable the creation of X-and-earn scenarios, empowering community-owned machine networks such as smart cities and public utilities. Backed by renowned venture capitalists including Samsung Next, Jump Crypto, Draper Dragon, and Xoogler Ventures, MachineFi Lab is leading the way in bringing the metaverse into the physical realm and vice versa. Together, we are shaping the future of the Web3 economy.
For more information about us, visit MachineFi Lab.
Skills Required
Machinefi
Website
machinefi.comCompany size
Not specified
Location
United States
Description
Not specified
Tatyana Khrustaleva
Growth Manager
Almaty, Kazakhstan
Almaty, Kazakhstan
Full time
Office
Growth Manager
Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
At Higgsfield, growth is about distribution and revenue, not branding or theory.
A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
This is a hands-on execution role. You will build, test, break, fix, and scale.
What You Will Do
Creator & Partner Growth
Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
Prioritize volume with intent — not spam
Important:
You are not managing Higgsfield’s own YouTube or social channels.
Your job is growth through external creators and their audiences.
YouTube Growth (Primary Focus)
Own YouTube as a distribution channel through creator collaborations
Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
Primary KPI:
Number of new unique creator videos generated per month
Analytics & Decision-Making
Build simple but effective models in Excel / Google Sheets
Estimate traffic, conversions, and revenue impact
Decide which creators, formats, and deals to scale or cut
Turn messy, incomplete data into clear execution decisions
Automation & Scale
Automate creator discovery, outreach, tracking, and reporting.
Build lightweight systems using tools like Sheets, Zapier, Apify, Instantly, CRMs, APIs, or scripts.
Reduce manual work and increase throughput.
Execution & Experimentation
Run fast experiments across platforms (YouTube, TikTok, Instagram, X).
Test formats, incentives, and deal structures.
Learn quickly and iterate.
There is no separation between “creative” and “technical.” One person owns the full cycle.
Who We’re Looking For
We’re looking for smart, high-energy— not perfect resumes.
You should have:
Strong English (spoken and written)
Strong communication and persuasion skills
Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
Russian is required. English is required.
Backgrounds that often do well:
Growth, partnerships, or business development
Sales or performance-driven marketing
Early startup operators or founders
Engineering or computer science backgrounds
Consulting, analytics, or finance with strong execution bias
A technical background is a plus, not a requirement.
Level & Compensation
- All hires join formally at a junior level, regardless of prior experience
- Starting compensation is competitive and paid in USD
- Exceptional candidates with standout B2C or founding-level growth experience may be considered individually
Onboarding & Expectations
Onboarding lasts ~1 week
You receive a playbook and immediate ownership
Very little babysitting — autonomy is expected
From week two, you are expected to operate independently
This role requires high energy, fast thinking, and resilience.
Work Format
On-site only (Almaty office)
No remote or hybrid setup
Full immersion into the team and product is essential
This Role Is NOT a Fit If You:
Prefer strategy over execution
Avoid spreadsheets, metrics, or accountability
Need detailed step-by-step instructions
Are uncomfortable negotiating or pushing back
Expect predictable hours or a 9–5 schedule
Prefer low-intensity environments
Working Hours
This is a high-intensity role with a non-standard schedule.
Workdays: Monday–Saturday (6 days per week)
The working day is aligned with global creators and partners and includes late hours - from 2 pm till 2 am Almaty time.
Expect a high workload and a fast execution pace
This role is best suited for candidates who:
Are comfortable working evenings and nights
Can sustain focus in a high-output environment
Are motivated by speed, ownership, and impact rather than fixed hours
This is not a 9–5 role, and the schedule should be considered carefully before applying.
Relocation & Office Setup
This is a fully on-site role based in Almaty, Kazakhstan.
Remote or hybrid work is not available
Candidates must be willing to relocate and work from the office full-time
The company provides relocation support, including:
Assistance with travel to Almaty
Support during the initial relocation period
Help with legal and administrative setup as needed
Relocation is considered an integral part of the role, as close in-office collaboration is essential for speed, learning, and impact.
What We Offer
Full-time role. Please note: we will not consider candidates planning to combine this role with other jobs.
On-site role in Almaty office.
Long-term growth opportunity — we are looking for candidates interested in learning, growing, and building with the team. A minimum 1.5+ year commitment is expected.
Salary discussed during the interview process, paid in USD
Application deadline: ASAP
Steps:
Submit an application form and attach your CV
Zoom interview with a Hire5 Recruiter
Practical home task
Zoom interview with the founder
Get hired 🎉
Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
At Higgsfield, growth is about distribution and revenue, not branding or theory.
A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
This is a hands-on execution role. You will build, test, break, fix, and scale.
What You Will Do
Creator & Partner Growth
Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
Prioritize volume with intent — not spam
Important:
You are not managing Higgsfield’s own YouTube or social channels.
Your job is growth through external creators and their audiences.
YouTube Growth (Primary Focus)
Own YouTube as a distribution channel through creator collaborations
Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
Primary KPI:
Number of new unique creator videos generated per month
Analytics & Decision-Making
Build simple but effective models in Excel / Google Sheets
Estimate traffic, conversions, and revenue impact
Decide which creators, formats, and deals to scale or cut
Turn messy, incomplete data into clear execution decisions
Automation & Scale
Automate creator discovery, outreach, tracking, and reporting.
Build lightweight systems using tools like Sheets, Zapier, Apify, Instantly, CRMs, APIs, or scripts.
Reduce manual work and increase throughput.
Execution & Experimentation
Run fast experiments across platforms (YouTube, TikTok, Instagram, X).
Test formats, incentives, and deal structures.
Learn quickly and iterate.
There is no separation between “creative” and “technical.” One person owns the full cycle.
Who We’re Looking For
We’re looking for smart, high-energy— not perfect resumes.
You should have:
Strong English (spoken and written)
Strong communication and persuasion skills
Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
Russian is required. English is required.
Backgrounds that often do well:
Growth, partnerships, or business development
Sales or performance-driven marketing
Early startup operators or founders
Engineering or computer science backgrounds
Consulting, analytics, or finance with strong execution bias
A technical background is a plus, not a requirement.
Level & Compensation
- All hires join formally at a junior level, regardless of prior experience
- Starting compensation is competitive and paid in USD
- Exceptional candidates with standout B2C or founding-level growth experience may be considered individually
Onboarding & Expectations
Onboarding lasts ~1 week
You receive a playbook and immediate ownership
Very little babysitting — autonomy is expected
From week two, you are expected to operate independently
This role requires high energy, fast thinking, and resilience.
Work Format
On-site only (Almaty office)
No remote or hybrid setup
Full immersion into the team and product is essential
This Role Is NOT a Fit If You:
Prefer strategy over execution
Avoid spreadsheets, metrics, or accountability
Need detailed step-by-step instructions
Are uncomfortable negotiating or pushing back
Expect predictable hours or a 9–5 schedule
Prefer low-intensity environments
Working Hours
This is a high-intensity role with a non-standard schedule.
Workdays: Monday–Saturday (6 days per week)
The working day is aligned with global creators and partners and includes late hours - from 2 pm till 2 am Almaty time.
Expect a high workload and a fast execution pace
This role is best suited for candidates who:
Are comfortable working evenings and nights
Can sustain focus in a high-output environment
Are motivated by speed, ownership, and impact rather than fixed hours
This is not a 9–5 role, and the schedule should be considered carefully before applying.
Relocation & Office Setup
This is a fully on-site role based in Almaty, Kazakhstan.
Remote or hybrid work is not available
Candidates must be willing to relocate and work from the office full-time
The company provides relocation support, including:
Assistance with travel to Almaty
Support during the initial relocation period
Help with legal and administrative setup as needed
Relocation is considered an integral part of the role, as close in-office collaboration is essential for speed, learning, and impact.
What We Offer
Full-time role. Please note: we will not consider candidates planning to combine this role with other jobs.
On-site role in Almaty office.
Long-term growth opportunity — we are looking for candidates interested in learning, growing, and building with the team. A minimum 1.5+ year commitment is expected.
Salary discussed during the interview process, paid in USD
Application deadline: ASAP
Steps:
Submit an application form and attach your CV
Zoom interview with a Hire5 Recruiter
Practical home task
Zoom interview with the founder
Get hired 🎉
TA Quant
Chief Business Development Officer (CBDO)
Full time
Remote
We're seeking an experienced Chief Business Development Officer to drive our growth strategy and establish key partnerships in the crypto/web3 space. As CBDO, you'll be responsible for identifying new business opportunities, building strategic relationships, and expanding our market presence globally.
Key Responsibilities:
Develop and execute comprehensive business development strategies aligned with company vision
Identify and pursue strategic partnerships, collaborations, and integration opportunities with protocols, exchanges, and web3 projects
Lead negotiations for high-value deals and partnerships
Build and maintain relationships with key stakeholders, investors, and industry leaders
Analyze market trends and competitive landscape to identify growth opportunities
Represent the company at conferences, events, and in the broader crypto community
Collaborate with product, marketing, and technical teams to align BD initiatives
Drive revenue growth through new channels and business models
Manage and mentor the business development team
Report directly to CEO on BD performance metrics and pipeline
Key Responsibilities:
Develop and execute comprehensive business development strategies aligned with company vision
Identify and pursue strategic partnerships, collaborations, and integration opportunities with protocols, exchanges, and web3 projects
Lead negotiations for high-value deals and partnerships
Build and maintain relationships with key stakeholders, investors, and industry leaders
Analyze market trends and competitive landscape to identify growth opportunities
Represent the company at conferences, events, and in the broader crypto community
Collaborate with product, marketing, and technical teams to align BD initiatives
Drive revenue growth through new channels and business models
Manage and mentor the business development team
Report directly to CEO on BD performance metrics and pipeline
Payment in Crypto
TA Quant
Business Development Associate (5 positions)
Full time
Remote
Execute outreach campaigns and serve as the primary point of contact between our company and potential partners, projects, and exchanges. You'll be responsible for identifying opportunities, initiating conversations, and building relationships that can develop into strategic partnerships. This role requires excellent communication skills, persistence in outreach efforts, and the ability to represent our company professionally while managing multiple conversations simultaneously. You'll work closely with BD Managers and the BD Lead to qualify opportunities and facilitate warm handoffs for deal progression.
Responsibilities:
Conduct targeted outreach to projects, exchanges, and potential partners
Manage initial contact and relationship building with prospects
Qualify leads and opportunities for BD Managers
Maintain CRM records and track outreach activities
Coordinate meetings and facilitate introductions between stakeholders
Responsibilities:
Conduct targeted outreach to projects, exchanges, and potential partners
Manage initial contact and relationship building with prospects
Qualify leads and opportunities for BD Managers
Maintain CRM records and track outreach activities
Coordinate meetings and facilitate introductions between stakeholders
Payment in Crypto
TA Quant
BD Manager (2 positions)
Full time
Remote
Manage client relationships, drive revenue growth, and execute on business development initiatives. You'll be responsible for the full sales cycle from prospecting to closing, while maintaining strong relationships with existing clients to ensure retention and expansion. We're looking for results-driven professionals who can navigate complex B2B sales processes, understand client needs deeply, and work cross-functionally with product and technical teams to deliver solutions that drive mutual success.
Responsibilities:
Identify and pursue new business opportunities
Manage client relationships and renewals
Collaborate with product and tech teams on client needs
Meet revenue and growth targets
Responsibilities:
Identify and pursue new business opportunities
Manage client relationships and renewals
Collaborate with product and tech teams on client needs
Meet revenue and growth targets
Payment in Crypto
TA Quant
BD Lead
Full time
Remote
Drive business development strategy, establish key partnerships, and lead the BD team to achieve growth targets. You'll be responsible for shaping our go-to-market approach, building relationships with institutional clients, and creating scalable processes for business development. This role requires a proven track record in closing significant deals, strong leadership abilities to build and mentor a high-performing team, and strategic thinking to identify new markets and revenue opportunities that align with our long-term vision.Responsibilities:Develop and execute business development strategyBuild relationships with institutional clients and partnersLead and mentor the BD teamIdentify new market opportunities and revenue streams
Payment in Crypto