Develop and execute social media campaigns for various platforms, including Linkedin, Facebook, Twitter, and explore other channels for expansion
Create and share engaging daily content, including text, images, and videos that promote the company’s brand
Ensure current social media strategy aligns with company goals and values
Measure the success of social media campaigns using pertinent KPIs
Stay on top of current social media trends and evaluate how the company can best participate.
Monitor client engagement and interact with clients on social media posts
Moderate user-generated content for appropriateness
Collaborate with other departments to ensure content is informative and appealing
Create editorial calendars and syndication schedules
Social Media Specialist Requirements
Proven at least 2 years of work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others
Knowledge of Google Analytics or other measurement tools
Experience with HubSpot, HootSuite, or similar social media management tools
Strong creative mindset
Superb organizational and multitasking skills.
Excellent written communication and copywriting skills.
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