Senior Director Content Strategist

*

Circle is a leading financial technology company positioned in the heart of the evolving internet of money, enabling value to move globally, almost instantly, and at a lower cost compared to traditional settlement systems. This innovative internet layer creates new opportunities for enhanced payments, commerce, and markets, uplifting global economic prosperity. With our infrastructure, which includes USDC, a blockchain-based dollar, businesses, institutions, and developers can leverage these advancements during this pivotal moment in the fusion of money and technology.

What You'll Be Engaged In:

At Circle, we uphold integrity and dependability in all that we engage in. As we continue to grow as an entity, we are establishing presence in some of the most robust regions worldwide. Our emphasis on speed and efficiency propels our achievements, guided by our core values - Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. In our remote setting, our team members constantly evolve together to facilitate collective success. We have cultivated a flexible and diverse work milieu that fosters innovation and inclusivity.

Your Duties Will Encompass:

In this role reporting to the VP, Creative Lab, you will be a key figure contributing to a high-impact website and content initiatives that directly support the Marketing team's objectives and Circle's corporate strategic goals. Specifically, you will:

Activities Include:

• Developing the storytelling strategy for our website to steer user engagement and enhance narrative coherence across web pages through projects, optimization, and content creation.
• Oversight of content ideation and planning for ongoing website redesign projects to ensure alignment with user preferences.
• Crafting UX copy for various web components to enhance user experience.
• Collaborating with design and engineering teams to establish content hierarchy and user pathways.
• Directly managing an IC Content Strategist, nurturing their growth and leading the impact of the Content Strategy function within the Marketing domain and beyond.
• Collaborating with the internationalization team to maintain high-quality product experiences on Circle's digital platforms for diverse global audiences.
• Defining content standards to guide internal partners in generating clear, compelling, and on-brand web content across different page types.
• Curating and updating taxonomy documentation to bolster content organization and search efforts.
• Providing writing support for a range of website content, including UX copy, social media, events, product launches, and more.
• Contributing to content strategy for the company's intranet alongside various stakeholders.
• Working closely with internal partners, such as marketing, product, and legal teams to manage diverse content initiatives.
• Leveraging writing prowess and understanding of user experience principles to craft engaging product copy.
• Collaborating with peers to allocate resources effectively based on company objectives in planning cycles.
• Evaluating content channels and materials for consistency and effectiveness in partnership with Marketing, Design, and Strategy counterparts.

Expected Proficiencies:

• Over 12 years of content strategy experience across external agencies and corporate environments, with a focus on branding and marketing.
• More than 5 years in marketing leadership roles demonstrating strong performance.
• Possession of a Bachelor's degree or equivalent practical background, with a Master's degree as an added advantage.
• Ability to influence stakeholders across diverse groups.
• Strong critical thinking abilities and exceptional written and verbal communication aptitude.
• Enthusiasm for learning about emerging technologies that reshape financial landscapes.
• Familiarity with tools like Slack, Coda, Asana, Apple MacOS, and GSuite.
• Comfort in crafting content for various channels like web, email, and digital interfaces.
• Proficiency in information architecture practices and usability principles for global audiences.
• Familiarity with web design and SEO strategies in ecommerce and SaaS contexts.

Consideration:

The stated compensation is subject to various factors, including expertise, qualifications, and organizational needs. Circle is an equal opportunity employer supporting diversity and inclusion across all levels. Join us in shaping a transparent and inclusive financial future by being a part of our dynamic team.

Please note that currency values may differ based on candidate location.

[Index: #LI-Remote]