Performance Marketing Director

About Toku

The cryptocurrency industry is experiencing significant growth, accompanied by the need for regulation. At Toku, we believe that regulation is a positive development because it allows the crypto industry to connect with the global market.

Our goal is to help facilitate the transition from the pre-regulation to post-regulation phase of the industry. We provide products that enable crypto-native companies to legally compensate their teams in both fiat and tokens, and we have a growing list of customers from around the world.

Paying workers with tokens is an essential real-world application of cryptocurrencies. Toku ensures that all token-based worker compensations are handled in a compliant manner, including proper tax payments. This is crucial for the crypto industry to thrive post-regulation.

About the Role

Toku is currently seeking a Performance Marketing Director who will report directly to the CEO.

As a Performance Marketer at Toku, you will collaborate closely with the founders to develop and execute performance marketing strategies for our go-to-market efforts. You will have daily access to the founders, allowing for quick iterations and implementation. Having a hustler mentality, experience in founding companies, or building side projects is a plus!

Responsibilities

• Collaborate with the founders to execute performance marketing strategies that bridge short-term execution and long-term vision
• Purchase ads, target and retarget profiles, and iterate rapidly
• Increase market awareness and adoption of existing products
• Manage and execute campaign workflows, including segmentation and target management
• Create content and optimize SEO for the website and other channels
• Identify and cultivate new growth channels while developing go-to-market strategies
• Contribute to brand strategy and develop the company's online presence
• Take ownership of external media aspects, including press releases, product landing pages, social media, and co-marketing endeavors with partners
• Comfortably wear multiple hats, acting as the sole marketing representative at the company

Requirements

• 4+ years of relevant experience in performance marketing
• Excellent storytelling skills in written, verbal, and visual formats
• Proven track record of successfully developing, executing, and managing performance marketing strategies independently
• In-depth knowledge of advertising platforms, such as Facebook Ads, Google Ads, LinkedIn, Twitter, etc.
• Experience in planning and implementing large-scale marketing campaigns, with the ability to analyze data and drive improvements
• Proficient in market research, messaging, positioning, and branding
• Strong preference for individuals with experience in the SaaS industry and startup environments
• Self-starter attitude with the ability to execute new ideas with autonomy
• Able to find the right balance between perfection and quick execution
• Demonstrated ability to collaborate cross-functionally, work at a fast pace, and iterate based on feedback
• Excited to test, experiment, fail, and learn
• Additional preference for individuals with a hustler mentality, experience in founding companies, or building side projects
• Must be in the North America Time Zone

Benefits and Compensation

• Remote-first work culture
• Flexible working hours
• Competitive salary
• Competitive equity
• Apple laptop

Toku is an equal opportunity employer. We strive to have a diverse team that reflects a wide range of backgrounds, perspectives, and experiences. We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability status, protected veteran status, or any other legally protected characteristics. Women, minorities, LGBTQ+, and individuals from underrepresented backgrounds are strongly encouraged to apply.

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