ABOUT US

Localcoin, a company established in 2017 and headquartered in Toronto, is dedicated to simplifying the process of trading digital currencies in Canada. We aim to introduce digital currencies into the mainstream financial market through collaborations with prominent corporates and franchise retail establishments. Currently the largest Bitcoin ATM provider in Canada with terminals in both Canada and Australia, Localcoin believes in democratizing cryptocurrency ownership and advocating for a thorough understanding of blockchain technology. By joining our rapidly expanding team, you will be working alongside a skilled and vibrant group of colleagues who will support your growth and development throughout your career journey. If you are a proactive individual seeking to enhance your skills within a startup environment that values innovation, transparency, and team collaboration, we eagerly await hearing from you!

THE ROLE

As a Marketing Specialist at Localcoin, you'll spearhead Search Engine Marketing (SEM) and digital marketing projects, analyze campaign data, and collaborate with teams to introduce new products. Your responsibilities will include overseeing online marketing strategies across various industries and regions, such as Google Ads, to ensure maximum utilization of digital advertising channels. This role demands a combination of technical expertise, analytical skills, creativity, and a data-centric approach. Prior experience in digital marketing or agency setups would be advantageous. The position offers a competitive salary, health benefits, a hybrid work environment, professional growth opportunities, and a cooperative team atmosphere. This role will be stationed at our office in Etobicoke, ON, and will follow a hybrid work schedule.

WHAT YOU’LL BE DOING

Collaborate with senior marketing management to plan and execute marketing campaigns aimed at yielding significant outcomes.
Lead SEO strategies and campaigns encompassing technical, local, and content aspects.
Manage and implement online marketing strategies comprising display ads, competitive analysis, retention marketing, and Google Ads.
Design tests, gather and assess data and results, identify trends and insights.
Work closely with internal teams to expand retention marketing endeavors.
Execute and refine day-to-day operations of digital advertising platforms and complete campaign creation cycle.
Unceasingly monitor, analyze, and report campaign performance and milestones using Google Analytics and SEMrush.
Liaise with our product team to comprehend and leverage generative AI results for enhancing the organic search performance of our digital assets.

WHAT WE’RE LOOKING FOR

3-4 years of demonstrable experience in SEM strategy and execution, keyword research and optimization, marketing automation, analytics, and Local SEO.
Proficient understanding of performance marketing, conversion, and online customer acquisition.
Proficiency in Search Console, Tag Manager, Google Ads, SEMrush, as well as native analytics on social media platforms like Facebook, Twitter, and LinkedIn.
Competence in HTML, Javascript, and regex is highly advantageous.
Possess a data-oriented, analytical mindset, and robust mathematical skills.
Seasoned project management capabilities, a proactive approach, and attention to detail.
A creative thinker capable of introducing fresh ideas and approaches to processes.
Prior experience in digital agency or digital marketing roles is an added advantage.

WHAT YOU’LL LOVE ABOUT US

Health & Wellness Benefits.
Hybrid & Flexible Office Environment.
Competitive Salary.
Professional Development Opportunities.
Team Standups, Demos, and Monthly Socials to foster alignment and connectivity.
And much more!

Localcoin is dedicated to fostering a team that embodies diversity in backgrounds, viewpoints, and skills. We believe that inclusivity and diversity significantly enhance our work quality. We welcome individuals who are skilled and passionate about their work, irrespective of their background.

If you require any accommodation during the recruitment process, please inform your talent team or contact us via email at careers@localcoinatm.com.

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