Growth Marketing Manager
Job Description
Figment is a global leader in blockchain infrastructure. With over 200+ institutional clients, we provide a comprehensive staking solution that allows our clients to earn rewards on their crypto assets. Our range of services includes rewards optimization, rapid API development, rewards reporting, partner integrations, governance, and slashing protection. Backed by industry experts and financial institutions, our mission is to support the growth and success of the Web3 ecosystem.
We are currently looking for individuals who are builders and doers to join our growth stage technology company. As part of our team, you will navigate through ambiguity and uncertainty to drive impact and contribute to our generative company culture.
About the Role
We are seeking a performance marketing expert with experience in advertising analytics and fintech. If you are passionate about data-driven strategies, persuasive ad copy, and optimizing funnels, we want to hear from you.
Responsibilities
- Develop and execute a full-funnel campaign strategy across various channels such as paid search, paid social, organic growth strategies, and partner marketing.
- Lead customer acquisition and retention efforts within the company.
- Manage the customer journey for different market segments and collaborate with product marketing to drive product adoption.
- Oversee relationships with external performance media buying agencies and contractors.
- Plan and forecast budgets for paid channels, establish KPIs and targets in partnership with marketing leadership and finance.
- Provide regular performance reports using marketing attribution and measurement platforms.
- Create and scale new marketing programs based on successful campaigns.
- Analyze campaign data to identify trends, performance metrics, and areas for optimization.
- Promote and represent Figment in a positive manner.
- Identify and establish collaborations with potential partners and influencers in the industry.
- Test, experiment, and identify effective channel strategies.
- Uphold Figment's values and mission in all interactions.
Qualifications
- Minimum of 4 years of growth marketing experience, with a proven track record in campaign management and proficiency in platforms like Google Ads, LinkedIn, and Twitter.
- Experience in writing ad copy and developing campaigns that drive revenue and sales growth.
- Proficiency in landing page optimization and A/B testing.
- Ability to work cross-functionally and manage projects with internal and external resources.
- Strong analytical skills to measure and communicate campaign performance.
- Previous experience in a tech company or digital marketing agency, preferably in the financial services or fintech industry.
- Expertise in paid campaign management and optimizing marketing funnels.
- Familiarity with growth marketing, paid acquisition, and partner marketing.
- Comfortable adapting to diverse data and insights to develop a clear growth plan.
- Excellent communication skills, both internally and externally.
- Attention to detail in all tasks.
- Strong work ethic and ability to meet deadlines.
- Positive attitude towards challenges and willingness to experiment.
Nice to Have
- Proficiency in marketing automation tools and software.
- Experience in the crypto or blockchain industry.
Compensation and Benefits
We offer a competitive compensation package that includes a base salary, stock options, and a bonus. The salary range for this position is $110,000 to $145,000 USD. The specific range for candidates in other countries will be disclosed during the interview process and will be determined by factors such as skills, education, and training.
In addition to competitive pay, we provide the following benefits:
- Fully remote work environment with the option for co-working spaces in our global hubs.
- Four weeks of PTO plus one week of flex days.
- Comprehensive health benefits from day one.
- Parental leave and flexible work arrangements.
- Home office stipend and monthly Wifi reimbursement.
- Yearly Learning & Development budget.
- 401K (US) or RRSP match (Canada).
- Stock options in the company.
- Bi-annual competitive bonus based on company performance.
- Annual onsite company gatherings and retreats.
- Culture of honesty, professionalism, and risk-taking in a high-growth environment.
Company Information
Figment operates as a remote-first company with a global footprint in 23 countries. Visit our Privacy Policy and California Employee Privacy Policy for more information.
If you are interested in joining us and building the future of digital assets, please apply today.
